Tag Archives: Maria Callow

Healthcare branding and marketing – top ten tips

Healthcare branding offers an opportunity to differentiate amongst competitor healthcare providers. A strong brand will help face the abundant challenges to engage with patients and strengthen those relationships. Evidence suggests that 85% of the decision-making on choosing a brand stems … Continue reading

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Personalisation – what is it? Top 10 insights for 2014

Personalisation is on the radar for marketers in 2014. It’s about sophisticated segmented targeting; or put simply, focusing on the ‘always on’ individual customer. Personalisation is about what customers want and expect. Brands need to identify where they purchase, what … Continue reading

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Healthcare social media – top 10 insights

Social media and digital technology are changing the way healthcare is provided and administered. Social media is quietly revolutionising the way patients and medical professionals communicate with each other. Here are our top 10 insights into healthcare social media 1. … Continue reading

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Top 10 facts about Healthcare apps – changing digital healthcare

Mobile apps help doctors and patients alike and are contributing to a digital revolution in healthcare. Healthcare apps are designed to make something that should be rather complex very simple. Here’s our top ten facts about healthcare apps. 1. Market … Continue reading

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Facebook 10th anniversary – top 10 useful insights

Facebook has reached its 10th anniversary. Facebook (or FB) is the creation of the visionary Mark Zuckerberg. Its growth has been driven by young people, although research shows it is less popular among teens in 2014. Here’s our top 10 … Continue reading

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Style Guide for Websites – top ten tips

Anyone can put information online, but making it easy to read and understand isn’t so easy. Here’s our guide for a style guide for websites. Websites which get it right include the BBC, The Guardian, Oxfam or Lonely Planet. The … Continue reading

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Healthcare statistics and trends – top ten facts

There are numerous sources to look for healthcare statistics and to spot trends. We’ve summarised our favourite key facts, figures and trends to support your healthcare marketing for 2014. Here’s our top ten healthcare facts. 1. Patients – the NHS deals … Continue reading

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2014 Marketing Trends

There was plenty of innovation in 2013, but what about marketing trends in 2014. Here’s what we think the new year might bring. 2014 Marketing Trends, our predictions. 1. Personalised communication – consumers expect a personalised experience of a brand … Continue reading

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Top Google searches for 2013

As another year ends it’s fascinating to look at the top Google searches for 2013. What did people care about in 2013 and who made it on to Google’s ‘trending lists? Here’s our summary of the ‘most searched’. Google’s top … Continue reading

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What is Gamification – top ten facts

Gamification is a simple concept with huge potential for business. It’s about applying game mechanics to something like a campaign to engage and encourage people to take action, buy something or share with others. It’s gaining moment in marketing and … Continue reading

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