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Tag Archives: Maria Callow
Healthcare branding and marketing – top ten tips
Healthcare branding offers an opportunity to differentiate amongst competitor healthcare providers. A strong brand will help face the abundant challenges to engage with patients and strengthen those relationships. Evidence suggests that 85% of the decision-making on choosing a brand stems … Continue reading
Posted in Healthcare Marketing, Maria Callow, top ten tips
Tagged healthcare branding, Maria Callow
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Personalisation – what is it? Top 10 insights for 2014
Personalisation is on the radar for marketers in 2014. It’s about sophisticated segmented targeting; or put simply, focusing on the ‘always on’ individual customer. Personalisation is about what customers want and expect. Brands need to identify where they purchase, what … Continue reading
Posted in Digital Marketing, Maria Callow
Tagged Maria Callow, Personalisation, Top 10 facts
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Healthcare social media – top 10 insights
Social media and digital technology are changing the way healthcare is provided and administered. Social media is quietly revolutionising the way patients and medical professionals communicate with each other. Here are our top 10 insights into healthcare social media 1. … Continue reading
Posted in Healthcare Marketing, Maria Callow
Tagged healthcare social media, Maria Callow
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Top 10 facts about Healthcare apps – changing digital healthcare
Mobile apps help doctors and patients alike and are contributing to a digital revolution in healthcare. Healthcare apps are designed to make something that should be rather complex very simple. Here’s our top ten facts about healthcare apps. 1. Market … Continue reading
Facebook 10th anniversary – top 10 useful insights
Facebook has reached its 10th anniversary. Facebook (or FB) is the creation of the visionary Mark Zuckerberg. Its growth has been driven by young people, although research shows it is less popular among teens in 2014. Here’s our top 10 … Continue reading
Style Guide for Websites – top ten tips
Anyone can put information online, but making it easy to read and understand isn’t so easy. Here’s our guide for a style guide for websites. Websites which get it right include the BBC, The Guardian, Oxfam or Lonely Planet. The … Continue reading
Posted in Digital Marketing, Maria Callow, Uncategorized, websites
Tagged Maria Callow, Style Guidelines, Website Design
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Healthcare statistics and trends – top ten facts
There are numerous sources to look for healthcare statistics and to spot trends. We’ve summarised our favourite key facts, figures and trends to support your healthcare marketing for 2014. Here’s our top ten healthcare facts. 1. Patients – the NHS deals … Continue reading
Posted in Healthcare Marketing, Maria Callow, Uncategorized
Tagged Healthcare statistics, Maria Callow
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2014 Marketing Trends
There was plenty of innovation in 2013, but what about marketing trends in 2014. Here’s what we think the new year might bring. 2014 Marketing Trends, our predictions. 1. Personalised communication – consumers expect a personalised experience of a brand … Continue reading
Top Google searches for 2013
As another year ends it’s fascinating to look at the top Google searches for 2013. What did people care about in 2013 and who made it on to Google’s ‘trending lists? Here’s our summary of the ‘most searched’. Google’s top … Continue reading
Posted in Digital Marketing, Maria Callow, SEO
Tagged Google searches for 2013, Maria Callow, Search Marketing
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What is Gamification – top ten facts
Gamification is a simple concept with huge potential for business. It’s about applying game mechanics to something like a campaign to engage and encourage people to take action, buy something or share with others. It’s gaining moment in marketing and … Continue reading
Posted in Digital Marketing, Maria Callow, Marketing Campaigns, statistics
Tagged Gamification, Maria Callow, Top ten facts
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