Tag Archives: digital healthcare

Review of digital health trends in 2015

Posted on January 6, 2016 by alexandrapatrick

There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading →

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Digital Healthcare statistics – top ten facts

Posted on May 26, 2015 by alexandrapatrick

Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital … Continue reading →

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Digital healthcare – 10 future insights

Posted on July 23, 2014 by alexandrapatrick

Digital healthcare is about understanding what patients want and having a well thought out digital strategy to deliver it. We have summarised the key insights from an international survey by McKinsey&Company (July 214). These findings can help healthcare organisations plan … Continue reading →

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Digital healthcare case study – Embarrassing Bodies

Posted on June 13, 2014 by alexandrapatrick

Embarrassing Bodies (EB) is an award winning healthcare case study. Maverick Television’s brief was to focus on people who felt they had a health issue too embarrassing to speak directly to their doctor about – the twist, why not encourage … Continue reading →

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Healthcare marketing channels – 10 ways to deliver healthcare information

Posted on May 30, 2014 by alexandrapatrick

Healthcare marketing is about delivering relevant information through a range of integrated communication channels. It’s essential that healthcare messaging is communicated consistently through various mediums using a combination of words and images. It’s a complex, multi-channel environment. Top 10 insights … Continue reading →

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