Tag Archives: Destination Marketing

Top 10 content tips for a tourism destination website

The most successful destination websites emphasise the use of personalised content and increasingly use videos to make the destination experience more real and inviting. From seeking inspiration to book, right through to offering seasonal discounts to attractions when visiting a … Continue reading

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How to use influencer marketing in travel and tourism

Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading

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UK Tourism Action Plan – top ten insights

Recently the Government published their Tourism Action Plan and we’ve pulled out some of the key insights to share with you. Last year the UK tourism industry generated £22.1 billion in spending from inbound tourism to the UK and £19.6 … Continue reading

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What are the key facts and figures for tourism economy in the UK?

The UK summer seems to have at a last arrived. But how successful will the tourism industry be judged in the UK? It’s predicted tourism visits in the UK will reach 36.7 million for 2016. And since 2010, tourism has been … Continue reading

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What are the top tourism trends for the next decade in the UK?

Tourism visits in the UK are forecast to reach 36.7 million for 2016 and it will have had a welcome boost from Andy Murray’s recent Wimbledon champion win for the second time. 2016 has already been significant for arts with … Continue reading

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