Tag Archives: Maria Callow

Healthcare statistics and trends in the UK – top ten facts

Posted on September 26, 2014 by alexandrapatrick

Healthcare statistics can prove incredibly beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced key UK facts, figures and trends about healthcare. Here’s our top ten healthcare statistics for the UK. 1. Lifestyle – … Continue reading →

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Mobile health apps – 10 insights for a healthcare strategy

Posted on September 9, 2014 by alexandrapatrick

Mobile health apps are fast becoming part of our everyday lives. There are said to be more than 100,000 mobile health apps around the world, with more than 4m free downloads every day. By 2017, these app services are projected … Continue reading →

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Mobile health – 10 insights for a healthcare strategy

Posted on August 20, 2014 by alexandrapatrick

Healthcare recognises that today’s consumer has a mobile mind set. 500m people will be using healthcare mobile applications in 2015. Mobile health has already started taking root across many countries and is at the cusp of rapid adoption. The UK … Continue reading →

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Healthcare news – top 10 online sources

Posted on August 8, 2014 by alexandrapatrick

To access the latest healthcare news online, review our top ten digital sources. We’ve shared their respective social media feeds announce real time breaking health and medical news in the UK. 1. BBC Health News – has an excellent round … Continue reading →

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Digital healthcare – 10 future insights

Posted on July 23, 2014 by alexandrapatrick

Digital healthcare is about understanding what patients want and having a well thought out digital strategy to deliver it. We have summarised the key insights from an international survey by McKinsey&Company (July 214). These findings can help healthcare organisations plan … Continue reading →

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Healthcare Awareness Calendar 2014

Posted on July 11, 2014 by alexandrapatrick

Healthcare awareness days and weeks occur throughout the year. Here is a selection of events that you might find useful. 1. January – National Obesity Awareness Week 12/01/2015 – 18/01/2015. Obesity is a major UK public health problem. A quarter … Continue reading →

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10 rules for a healthcare social media policy

Posted on June 24, 2014 by alexandrapatrick

A healthcare social media policy sets out what’s expected of staff and those who manage them. Social media can humanise a healthcare organisation giving it an interactive conversation with both patients and healthcare professionals. As social media is growing in … Continue reading →

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Digital healthcare case study – Embarrassing Bodies

Posted on June 13, 2014 by alexandrapatrick

Embarrassing Bodies (EB) is an award winning healthcare case study. Maverick Television’s brief was to focus on people who felt they had a health issue too embarrassing to speak directly to their doctor about – the twist, why not encourage … Continue reading →

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Healthcare marketing channels – 10 ways to deliver healthcare information

Posted on May 30, 2014 by alexandrapatrick

Healthcare marketing is about delivering relevant information through a range of integrated communication channels. It’s essential that healthcare messaging is communicated consistently through various mediums using a combination of words and images. It’s a complex, multi-channel environment. Top 10 insights … Continue reading →

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Healthcare marketing campaigns – top 10 steps

Posted on May 14, 2014 by alexandrapatrick

Healthcare marketing campaigns are being continually shaped by new digital technology. We have summarised 10 steps to help you run a successful healthcare campaign. For any channel or area of healthcare it’s about engaging people and achieving realistic outcomes. It’s … Continue reading →

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