Tag Archives: Personalisation

Personalisation – what is it? Top 10 insights for 2014

Personalisation is on the radar for marketers in 2014. It’s about sophisticated segmented targeting; or put simply, focusing on the ‘always on’ individual customer. Personalisation is about what customers want and expect. Brands need to identify where they purchase, what … Continue reading

Posted in Digital Marketing, Maria Callow | Tagged , , | Leave a comment