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Tag Archives: Healthcare Marketing
How is the UK ageing population transforming?
It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, statistics
Tagged ageing population, healthcare awareness campaigns, Healthcare Marketing
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What’s the big deal about big data in healthcare?
There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, tips
Tagged Big data, digital healthcare statistics, Healthcare Marketing, healthcare marketing campaign
Comments Off on What’s the big deal about big data in healthcare?
Healthcare professionals using social media – UK study, top 10 trends
Creation Healthcare has conducted some research on UK healthcare professionals’ (HCPs) and their use of social media. The study reveals a number of interesting trends in patient engagement. Top ten trends from healthcare professionals using social media. 1. Study data – … Continue reading
What is patient engagement? Top 10 digital healthcare facts
Patient engagement is about empowering patients and encouraging them to take a positive role in managing their own health. GPs are recognising patients as consumers and are keen to create a culture of engagement. GP practices are using online engagement … Continue reading
Digital healthcare services for the NHS – top 10 facts
NHS England is embracing digital healthcare services. A range of new digital proposals were announced in June 2015. 1. Cost saving – it is estimated that going digital will save the NHS up to £5 billion over the next decade. … Continue reading
Ovarian cancer awareness campaign – top 10 tips
Ovarian cancer awareness is dedicated to the full month of March 2015. To ensure a successful execution, planning and raising awareness needs to begin months in advance for this burst campaign. Like all successful healthcare marketing campaigns it needs to … Continue reading
Posted in Healthcare Marketing, Maria Callow, Uncategorized
Tagged Healthcare Marketing, Ovarian cancer
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Hospital websites – top 10 creative insights
What do you think makes a good hospital website? Recent research in the US indicates that hospital websites need to embrace the digital delivery of information more strategically. Relevant information should be readily accessible in two or three clicks for … Continue reading
