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Category Archives: Digital Marketing
How to use influencer marketing in travel and tourism
Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading
Posted in alexandrapatrick, Blogging, Maria Callow, Marketing Campaigns, top ten tips
Tagged Destination Marketing, influencer marketing, Social Media Marketing, Travel and Tourism
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How to create an Instagram tourism marketing campaign
Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading
Posted in alexandrapatrick, Maria Callow, Marketing Campaigns, Social Media, top ten tips
Tagged Instagram, Instagram Tourism Marketing, Social Media Markeiting, Travel and Tourism
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McKinsey on Digital Personalisation – top 10 marketing insights
McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged alexandrapatrick, digital marketing campaign, Digital Personalisation, McKinsey
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What are the smart digital marketing trends for 2017?
It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading
Posted in alexandrapatrick, Digital Marketing, top ten tips
Tagged Digital trends 2017, Smart Insights
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Top 10 tips to create a Website Audit Checklist
If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading
Posted in alexandrapatrick, Digital Marketing, top ten tips
Tagged Digital Marketing, Website Audit Checklist, Website Design
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Top 10 tips to create a compelling tourism website
When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged Tourism trends, Tourism website
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Young people online statistics – a new generation of unhappy young people
The Children’s Society has conducted a study on the happiness levels of teenagers across the UK. The charity surveyed 30,000 children and young people; they found that 14% of 10-15 year old girls are unhappy in general, with some girls … Continue reading
Posted in alexandrapatrick, Social Media, statistics
Tagged Social Media Marketing, young people online
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LinkedIn has over 20 million in UK – top ten insights to help your business
If you are a member of LinkedIn you’ll know it gives a wealth of opportunities to connect and communicate globally. And with over 450 million users on LinkedIn and over 20 million members in the UK alone, it’s attracting more … Continue reading
Posted in alexandrapatrick, Social Media, top ten tips
Tagged LinkedIn, Social Media Marketing
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Staying one step ahead with email marketing – tips to improve engagement in email campaigns
Email marketing remains a key channel in digital marketing strategy to acquire new customers and drive revenue. Interestingly, recent research from the Direct Marketing Association (DMA) indicated that 90% of email marketing is being executed in house rather than outsourced … Continue reading
Posted in alexandrapatrick, Email Marketing, Mobile Marketing
Tagged email engagement
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How to create a successful digital marketing campaign
Have you ever admired a digital marketing campaign that just seemed to ‘get it’, -connects, engages, and entertains? To make a successful digital marketing campaign happen, it requires diligent effort, dedicated time and specialist resourcing. You really can’t underestimate the … Continue reading
Posted in alexandrapatrick, Digital Marketing
Tagged Digital Marketing, digital marketing campaign
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