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Tag Archives: digital marketing campaign
How to create a successful business plan
Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, Startups, top ten tips
Tagged alexandrapatrick, business plan, digital marketing campaign, Maria Callow, startups
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McKinsey on Digital Personalisation – top 10 marketing insights
McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged alexandrapatrick, digital marketing campaign, Digital Personalisation, McKinsey
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Planning a charity marketing campaign – 10 tips for fundraising
It’s that time of year when charity marketing seems to pick up a momentum whether it’s a national campaign such as the ‘Race for Life’ or a humble local community fayre, so many charities are competing for their share of … Continue reading
How to create a successful digital marketing campaign
Have you ever admired a digital marketing campaign that just seemed to ‘get it’, -connects, engages, and entertains? To make a successful digital marketing campaign happen, it requires diligent effort, dedicated time and specialist resourcing. You really can’t underestimate the … Continue reading
Posted in alexandrapatrick, Digital Marketing
Tagged Digital Marketing, digital marketing campaign
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