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Category Archives: Healthcare Marketing
How to use influencer marketing in travel and tourism
Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading
Posted in alexandrapatrick, Blogging, Maria Callow, Marketing Campaigns, top ten tips
Tagged Destination Marketing, influencer marketing, Social Media Marketing, Travel and Tourism
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How to create an Instagram tourism marketing campaign
Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading
Posted in alexandrapatrick, Maria Callow, Marketing Campaigns, Social Media, top ten tips
Tagged Instagram, Instagram Tourism Marketing, Social Media Markeiting, Travel and Tourism
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How is the UK ageing population transforming?
It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, statistics
Tagged ageing population, healthcare awareness campaigns, Healthcare Marketing
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What’s the big deal about big data in healthcare?
There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, tips
Tagged Big data, digital healthcare statistics, Healthcare Marketing, healthcare marketing campaign
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New NHS Twitter storytelling from patients and staff
You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, Marketing Campaigns
Tagged NHS, NHS Twitter
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Top 10 tips to create a website design persona
A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading
Posted in alexandrapatrick, Design, Digital Marketing, Maria Callow
Tagged Digital Marketing, Personas, Website Design
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How drones are changing the face of digital marketing
Drones are a fast growing technology that is predicted to make an impact in the delivery of digital marketing in 2016. Drones or camera equipped unmanned aerial vehicles (UAVs) are becoming the creative martketer’s must-have ‘digital’ gadget, here’s why. For … Continue reading
Review of digital health trends in 2015
There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading
Does your business need PR? 10 insights into PR for business in today’s digital space
PR quite simply means getting your business known about by the public and media. PR should be strategically controlled to ensure the public view your business the way you want it to be understood. The ‘perception’ is about the identity, … Continue reading
Posted in alexandrapatrick, Maria Callow, Media Relations, PR
Tagged PR for business
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10 easy to follow tips to create a content marketing strategy
Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading
