Category Archives: Healthcare Marketing

Digital healthcare case study – Embarrassing Bodies

Posted on June 13, 2014 by alexandrapatrick

Embarrassing Bodies (EB) is an award winning healthcare case study. Maverick Television’s brief was to focus on people who felt they had a health issue too embarrassing to speak directly to their doctor about – the twist, why not encourage … Continue reading →

Posted in Digital Marketing, Healthcare Marketing, Maria Callow | Tagged , , | Leave a comment

Healthcare marketing channels – 10 ways to deliver healthcare information

Posted on May 30, 2014 by alexandrapatrick

Healthcare marketing is about delivering relevant information through a range of integrated communication channels. It’s essential that healthcare messaging is communicated consistently through various mediums using a combination of words and images. It’s a complex, multi-channel environment. Top 10 insights … Continue reading →

Posted in Healthcare Marketing, Maria Callow | Tagged , , , | Leave a comment

Healthcare marketing campaigns – top 10 steps

Posted on May 14, 2014 by alexandrapatrick

Healthcare marketing campaigns are being continually shaped by new digital technology. We have summarised 10 steps to help you run a successful healthcare campaign. For any channel or area of healthcare it’s about engaging people and achieving realistic outcomes. It’s … Continue reading →

Posted in Healthcare Marketing, Maria Callow, top ten tips | Tagged , | Leave a comment

Healthcare branding and marketing – top ten tips

Posted on April 23, 2014 by alexandrapatrick

Healthcare branding offers an opportunity to differentiate amongst competitor healthcare providers. A strong brand will help face the abundant challenges to engage with patients and strengthen those relationships. Evidence suggests that 85% of the decision-making on choosing a brand stems … Continue reading →

Posted in Healthcare Marketing, Maria Callow, top ten tips | Tagged , | Leave a comment

Personalisation – what is it? Top 10 insights for 2014

Posted on April 8, 2014 by alexandrapatrick

Personalisation is on the radar for marketers in 2014. It’s about sophisticated segmented targeting; or put simply, focusing on the ‘always on’ individual customer. Personalisation is about what customers want and expect. Brands need to identify where they purchase, what … Continue reading →

Posted in Digital Marketing, Maria Callow | Tagged , , | Leave a comment

Healthcare social media – top 10 insights

Posted on March 31, 2014 by alexandrapatrick

Social media and digital technology are changing the way healthcare is provided and administered. Social media is quietly revolutionising the way patients and medical professionals communicate with each other. Here are our top 10 insights into healthcare social media 1. … Continue reading →

Posted in Healthcare Marketing, Maria Callow | Tagged , | Leave a comment

Top 10 facts about Healthcare apps – changing digital healthcare

Posted on March 10, 2014 by alexandrapatrick

Mobile apps help doctors and patients alike and are contributing to a digital revolution in healthcare. Healthcare apps are designed to make something that should be rather complex very simple. Here’s our top ten facts about healthcare apps. 1. Market … Continue reading →

Posted in Digital Marketing, Maria Callow, Mobile Marketing | Tagged , , , | Leave a comment

Facebook 10th anniversary – top 10 useful insights

Posted on February 21, 2014 by alexandrapatrick

Facebook has reached its 10th anniversary. Facebook (or FB) is the creation of the visionary Mark Zuckerberg. Its growth has been driven by young people, although research shows it is less popular among teens in 2014. Here’s our top 10 … Continue reading →

Posted in Digital Marketing, Maria Callow, Social Media | Tagged , , | Leave a comment

Style Guide for Websites – top ten tips

Posted on February 6, 2014 by alexandrapatrick

Anyone can put information online, but making it easy to read and understand isn’t so easy. Here’s our guide for a style guide for websites. Websites which get it right include the BBC, The Guardian, Oxfam or Lonely Planet. The … Continue reading →

Posted in Digital Marketing, Maria Callow, Uncategorized, websites | Tagged , , | Leave a comment

Healthcare statistics and trends – top ten facts

Posted on January 20, 2014 by alexandrapatrick

There are numerous sources to look for healthcare statistics and to spot trends. We’ve summarised our favourite key facts, figures and trends to support your healthcare marketing for 2014. Here’s our top ten healthcare facts. 1. Patients – the NHS deals … Continue reading →

Posted in Healthcare Marketing, Maria Callow, Uncategorized | Tagged , | Leave a comment