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Category Archives: Healthcare Marketing
Hospital websites – top 10 creative insights
What do you think makes a good hospital website? Recent research in the US indicates that hospital websites need to embrace the digital delivery of information more strategically. Relevant information should be readily accessible in two or three clicks for … Continue reading
What is Stoptober? Top 10 insights
Stoptober is an NHS campaign to persuade people to stop smoking throughout the month of October. Those who take part are encouraged to stop smoking and are offered support tools throughout their quitting journey. During the four week period the … Continue reading
Breast awareness campaign – top 10 tips
Breast awareness campaigns are in full swing for October 2014. To ensure a successful execution, planning needs to begin months in advance. As with other healthcare marketing campaigns it should have a strong digital input to drive engagement. We have … Continue reading
Healthcare statistics and trends in the UK – top ten facts
Healthcare statistics can prove incredibly beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced key UK facts, figures and trends about healthcare. Here’s our top ten healthcare statistics for the UK. 1. Lifestyle – … Continue reading
Mobile health apps – 10 insights for a healthcare strategy
Mobile health apps are fast becoming part of our everyday lives. There are said to be more than 100,000 mobile health apps around the world, with more than 4m free downloads every day. By 2017, these app services are projected … Continue reading
Mobile health – 10 insights for a healthcare strategy
Healthcare recognises that today’s consumer has a mobile mind set. 500m people will be using healthcare mobile applications in 2015. Mobile health has already started taking root across many countries and is at the cusp of rapid adoption. The UK … Continue reading
Posted in Healthcare Marketing, Maria Callow
Tagged Maria Callow, Mobile Health, Mobile helalth strategy
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Healthcare news – top 10 online sources
To access the latest healthcare news online, review our top ten digital sources. We’ve shared their respective social media feeds announce real time breaking health and medical news in the UK. 1. BBC Health News – has an excellent round … Continue reading
Digital healthcare – 10 future insights
Digital healthcare is about understanding what patients want and having a well thought out digital strategy to deliver it. We have summarised the key insights from an international survey by McKinsey&Company (July 214). These findings can help healthcare organisations plan … Continue reading
Posted in Healthcare Marketing, Maria Callow
Tagged digital healthcare, Future predictions, Maria Callow, Mobile Health
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Healthcare Awareness Calendar 2014
Healthcare awareness days and weeks occur throughout the year. Here is a selection of events that you might find useful. 1. January – National Obesity Awareness Week 12/01/2015 – 18/01/2015. Obesity is a major UK public health problem. A quarter … Continue reading
10 rules for a healthcare social media policy
A healthcare social media policy sets out what’s expected of staff and those who manage them. Social media can humanise a healthcare organisation giving it an interactive conversation with both patients and healthcare professionals. As social media is growing in … Continue reading
Posted in Healthcare Marketing, Maria Callow
Tagged healthcare social media policy, Maria Callow
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