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Author Archives: alexandrapatrick
What is a place brand strategy and how can it help communicate the brand identity of a place?
A place brand strategy is about the promotion of what the area wants to be well known for in terms of its offer, experience and reputation. Each city or place needs to plan for its growth so a consistent, coherent … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, top ten tips
Tagged place brand strategy, place marketing
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Brand ambassadors – what are they and how can they benefit your business?
Brand ambassadors can be invaluable for your business. A brand ambassador is a person who talks about your business in a positive way, they don’t have to be a celebrity or YouTuber . They will be selected by a business … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, top ten tips
Tagged brand ambassadors, Brand Development, brand insights
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What is a brand style guide and what goes in it – top 10 tips
Your brand needs protecting and so a Brand Style Guide sets out the fundamental rules of the use of the brand and its business principles. A Brand Style Guide keeps everything about your brand identity consistent and is something tangible … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, top ten tips
Tagged brand style guide, branding
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Planning a charity marketing campaign – 10 tips for fundraising
It’s that time of year when charity marketing seems to pick up a momentum whether it’s a national campaign such as the ‘Race for Life’ or a humble local community fayre, so many charities are competing for their share of … Continue reading
Staying one step ahead with email marketing – tips to improve engagement in email campaigns
Email marketing remains a key channel in digital marketing strategy to acquire new customers and drive revenue. Interestingly, recent research from the Direct Marketing Association (DMA) indicated that 90% of email marketing is being executed in house rather than outsourced … Continue reading
Posted in alexandrapatrick, Email Marketing, Mobile Marketing
Tagged email engagement
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How to create a successful digital marketing campaign
Have you ever admired a digital marketing campaign that just seemed to ‘get it’, -connects, engages, and entertains? To make a successful digital marketing campaign happen, it requires diligent effort, dedicated time and specialist resourcing. You really can’t underestimate the … Continue reading
Posted in alexandrapatrick, Digital Marketing
Tagged Digital Marketing, digital marketing campaign
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Snapchat for business – is it right for your brand?
How important do you think Snapchat is as a marketing tool? Maybe you need some facts and figures before you decide if it is right for your business. Snapchat is relatively young, yet its revenue is growing rapidly with a … Continue reading
Posted in alexandrapatrick, Social Media, statistics
Tagged Snapchat, Social Media, Social Media Marketing
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SEO B2B statistics – why your website should be optimised in 2016
Search Engine Optimisation (SEO) might be something you know you should do but still can’t quite convince yourself of the benefits of integrating into your digital marketing activity. Here are some SEO B2B facts to get you thinking. Google gets … Continue reading
Top 10 tips to create a website design persona
A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading
Posted in alexandrapatrick, Design, Digital Marketing, Maria Callow
Tagged Digital Marketing, Personas, Website Design
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Top 10 tips to create a mobile app brief
There are 5.2 billion mobile users in the world and a study by Flurry found 86% of all time spent on mobile devices is now happening within apps. In 2015, Europe experienced mobile app use growth by 58%. So from … Continue reading
