Snapchat for business – is it right for your brand?

How important do you think Snapchat is as a marketing tool? Maybe you need some facts and figures before you decide if it is right for your business.

Snapchat is relatively young, yet its revenue is growing rapidly with a reported $3 million in 2014 and predicted $50 in 2015. Snapchat is a mobile social media network that has gone mainstream. It’s primarily a video messaging app that allows you to snap images, chat by adding a sketch overlay and record videos.

You have the ability to share Snapchat stories of which there are more than 400 million created per day and users can contribute by sharing the same moment from different perspectives. It’s possible to watch live events as if you were there too.

A recent development in response to feedback is that  Snapchat users can now add new friends by location, username or Snapcode.


Top 10 reasons to consider Snapchat for your brand

1. Active users – Snapchat launched in September 2011 and have 100 million daily active users (200 monthly active users), representing 18% of all US social media users.

2. Sharing content – 65% of Snapchat’s users actively share content every day, so they are highly engaged; indeed Snapchat represents 5% of all selfies shared on social media.

3. Images shared – there are 8,796 photos are shared on Snapchat every second and  there more photos are shared on Snapchat than any other social network.

4. UK smartphone users – more than 25% of UK smartphone users use Snapchat and in Norway it increases to 50%; interestingly Ireland represents the top country for Snapchat usage.

5. Videos online – Snapchat gains 6 billion video views a day and these are made up of entirely mobile views, in comparison Facebook archives 8 billion a day on desktop and mobile.

6. All mobile – the Snapchat audience is all mobile/smartphone users. so be mindful of the profile you might be targeting.

7. Snapchat demographics – 60% of the audience profile tends to be 13-24 year olds, 63% are aged between 18 – 34, 71% are under 34 and 70% active users are female.

8. Snapchat Discover – is the hub that collates content / stories from various sources and it receives a huge volume of traffic each month; Cosmopolitan the women’s magazine gets 3 million viewing a day.

9. Brand exposure – can be impressive, take the digital music brand iHeartRadio it generated more than 340 million impressions on Snapchat during its two-day music festival in September 2015.

10. Advertising advantage – only 1% of advertisers are using Snapchat, yet 30% of US millennial internet users access Snapchat regularly representing a huge opportunity to reach out to this demographic.

Some brands are taking Snapchat seriously. In December 2015, NFL became Snapchat’s first sports partner although it is reported that 87% of users never anything they see on Snapchat. However, it’s reported  Snapchat is working on a major redesign of the video messaging feature to make it easier to use which might help those sharing and commenting on impulse buy videos.

We’re interested in your thoughts on Snapchat and if you think it is right for your brand. Don’t forget to have your say on Twitter too.

About alexandrapatrick

The alexandrapatrick blog provides marketing insights, sharing expertise.
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