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Category Archives: alexandrapatrick
What are the future travel and tourism trends?
Visit England commissioned research to identify the relevant consumer trends that will affect the development of tourism products in the next 5-10 years. These findings will help support the delivery of world-class tourism products to help grow international travel to … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, tips
Tagged Tourism trends, Travel and Tourism
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How to use influencer marketing in travel and tourism
Influencer marketing is about a brand using the influence of an individual to spread the word about their offer to help influence the behaviour of potential customers. There are a diverse number of influencers in travel and tourism, from bloggers, … Continue reading
Posted in alexandrapatrick, Blogging, Maria Callow, Marketing Campaigns, top ten tips
Tagged Destination Marketing, influencer marketing, Social Media Marketing, Travel and Tourism
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How to create an Instagram tourism marketing campaign
Instagram is a formidable social media network for tourism brands and Destination Marketing Organisations (DMOs). With over 700 million monthly active users on Instagram, it’s over double the monthly active users of Twitter and three times as much for monthly … Continue reading
Posted in alexandrapatrick, Maria Callow, Marketing Campaigns, Social Media, top ten tips
Tagged Instagram, Instagram Tourism Marketing, Social Media Markeiting, Travel and Tourism
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How to create a successful business plan
Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, Startups, top ten tips
Tagged alexandrapatrick, business plan, digital marketing campaign, Maria Callow, startups
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McKinsey on Digital Personalisation – top 10 marketing insights
McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged alexandrapatrick, digital marketing campaign, Digital Personalisation, McKinsey
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Top tourism facts and figures in the UK
Visit Britain regularly measure the UK performance in terms of key trends such as number of visits, journey purpose and the different modes of transport visitors use. Visit Britain has forecast in 2017, visits will grow by 4.0% to 38.1 million. … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, statistics
Tagged facts and figures, UK Tourism
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How is the UK ageing population transforming?
It might be comforting to think that we will all ‘live long and prosper’. But the impact of the ageing population may lead to increased health and social care costs or the growing number of older people may create new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, statistics
Tagged ageing population, healthcare awareness campaigns, Healthcare Marketing
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What are the smart digital marketing trends for 2017?
It’s that time of year when the thought leaders put forward their take on what will be trending in 2017. These always make for interesting reading, but remember to consider them in context of how realistically they can boost business … Continue reading
Posted in alexandrapatrick, Digital Marketing, top ten tips
Tagged Digital trends 2017, Smart Insights
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What’s the big deal about big data in healthcare?
There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, tips
Tagged Big data, digital healthcare statistics, Healthcare Marketing, healthcare marketing campaign
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Top 10 tips to create a Website Audit Checklist
If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading
Posted in alexandrapatrick, Digital Marketing, top ten tips
Tagged Digital Marketing, Website Audit Checklist, Website Design
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