Tag Archives: branding

What is brand strategy and how to develop one?

A clear brand strategy will ensure you achieve a sustainable competitive advantage and help leverage the true brand value in your business, product or service. Quite simply, it will provide clarity about your brand position in the market place. A … Continue reading

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What is a brand style guide and what goes in it – top 10 tips

Your brand needs protecting and so a Brand Style Guide sets out the fundamental rules of the use of the brand and its business principles. A Brand Style Guide keeps everything about your brand identity consistent and is something tangible … Continue reading

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