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Author Archives: alexandrapatrick
How drones are changing the face of digital marketing
Drones are a fast growing technology that is predicted to make an impact in the delivery of digital marketing in 2016. Drones or camera equipped unmanned aerial vehicles (UAVs) are becoming the creative martketer’s must-have ‘digital’ gadget, here’s why. For … Continue reading
Review of digital health trends in 2015
There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading
Does your business need PR? 10 insights into PR for business in today’s digital space
PR quite simply means getting your business known about by the public and media. PR should be strategically controlled to ensure the public view your business the way you want it to be understood. The ‘perception’ is about the identity, … Continue reading
Posted in alexandrapatrick, Maria Callow, Media Relations, PR
Tagged PR for business
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10 easy to follow tips to create a content marketing strategy
Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading
Is Instagram right for your business? Here are 10 reasons to consider Instagram
Instagram seems to be in the social media favourite at the moment, with 400+ million daily active users that share 80 million pieces of visual content daily. But is Instagram right for your business? Instagram is considered to be important … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Instagram, Social Media Marketing
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Social media trends in 2015 – top ten key insights to consider for business
In 2015, so far, there is a number of interesting social media trends that are worth watching as we look ahead to 2016. So if you are looking towards planning your social media budget for 2016, these insights might help … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Social Media Marketing, social media trends
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What digital really means to McKinsey – top 15 insights
It’s trending, according to McKinsey & Company; businesses are rushing to become more digital. Yet what does digital really mean? Digital might be about technology or a new way of engaging with customers or quite simply a new way of … Continue reading
Posted in Digital Marketing, Maria Callow, Uncategorized
Tagged Digital, Digital Marketing
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10 branding insights, how brands continue to evolve digitally and emotionally
Brands need to continually evolve to engage smart consumers. Successful brands identify emotional values to position themselves to be believable and a step ahead of their competitors. We’ve sourced these recent insights about how brands need to continue to adapt … Continue reading
Posted in alexandrapatrick, Digital Marketing, Maria Callow, Uncategorized
Tagged Brand Development, brand insights, brands
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10 Facebook facts – why Facebook is still socially acceptable for businesses
It’s a fact one in every five minutes spent online is on social networks. And in August 2015, over 1 billion people used Facebook on a single day for the first time since its creation in 2004. In July 2015, … Continue reading
Posted in Maria Callow, Social Media, statistics
Tagged Facebook facts, Social Media Marketing
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Top 10 tips on how to publish on LinkedIn Pulse
LinkedIn has 347+ million members from over 200 countries. LinkedIn Pulse can help you reach out and engage members more cohesively. LinkedIn Pulse is a publishing platform that has transformed the professional network. Members can publish posts about the latest … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media, top ten tips
Tagged LinkedIn Pulse, Social Media Marketing, top 10 tips
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