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Author Archives: alexandrapatrick
What’s the big deal about big data in healthcare?
There are lots of data gathered within healthcare organisations, but this is not always shared across the marketing and IT departments. The focus should be about being patient-centric in digitised world. In healthcare marketing, we’re keen to capture the right … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, tips
Tagged Big data, digital healthcare statistics, Healthcare Marketing, healthcare marketing campaign
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Top 10 tips to create a Website Audit Checklist
If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading
Posted in alexandrapatrick, Digital Marketing, top ten tips
Tagged Digital Marketing, Website Audit Checklist, Website Design
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New NHS Twitter storytelling from patients and staff
You may have seen recently that NHS England launched a new Twitter account to showcase patient and staff stories. It’s particularly compelling as it is planned that a new individual will take over the account every week. This pioneering new … Continue reading
Posted in alexandrapatrick, Healthcare Marketing, Marketing Campaigns
Tagged NHS, NHS Twitter
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What are the top 10 CoolBrands in 2016?
Did you know there is an annual barometer of Britain’s coolest brands? The CoolBrands are chosen by an independent panel and 2,500 British consumers. Quite simply, a CoolBrand needs to be honest and uncomplicated. 2016 marks the 15th annual survey of … Continue reading
Posted in alexandrapatrick, Marketing Campaigns
Tagged Brand Development, brand insights, CoolBrands
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Top 10 tips to create a compelling tourism website
When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged Tourism trends, Tourism website
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UK Tourism Action Plan – top ten insights
Recently the Government published their Tourism Action Plan and we’ve pulled out some of the key insights to share with you. Last year the UK tourism industry generated £22.1 billion in spending from inbound tourism to the UK and £19.6 … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, statistics
Tagged Destination Marketing, uk tourism action plan
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Young people online statistics – a new generation of unhappy young people
The Children’s Society has conducted a study on the happiness levels of teenagers across the UK. The charity surveyed 30,000 children and young people; they found that 14% of 10-15 year old girls are unhappy in general, with some girls … Continue reading
Posted in alexandrapatrick, Social Media, statistics
Tagged Social Media Marketing, young people online
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LinkedIn has over 20 million in UK – top ten insights to help your business
If you are a member of LinkedIn you’ll know it gives a wealth of opportunities to connect and communicate globally. And with over 450 million users on LinkedIn and over 20 million members in the UK alone, it’s attracting more … Continue reading
Posted in alexandrapatrick, Social Media, top ten tips
Tagged LinkedIn, Social Media Marketing
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What are the key facts and figures for tourism economy in the UK?
The UK summer seems to have at a last arrived. But how successful will the tourism industry be judged in the UK? It’s predicted tourism visits in the UK will reach 36.7 million for 2016. And since 2010, tourism has been … Continue reading
Posted in alexandrapatrick, Marketing Campaigns
Tagged Destination Marketing, Tourism trends
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What are the top tourism trends for the next decade in the UK?
Tourism visits in the UK are forecast to reach 36.7 million for 2016 and it will have had a welcome boost from Andy Murray’s recent Wimbledon champion win for the second time. 2016 has already been significant for arts with … Continue reading
Posted in alexandrapatrick, Marketing Campaigns
Tagged Destination Marketing, Tourism trends
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