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Category Archives: alexandrapatrick
10 easy to follow tips to create a content marketing strategy
Content marketing is about storytelling. A content marketing strategy outlines how to create, publish and distribute content to your key audiences. Every business wants to attract readers, viewers, listeners to find out more about their business or brand. So you … Continue reading
Is Instagram right for your business? Here are 10 reasons to consider Instagram
Instagram seems to be in the social media favourite at the moment, with 400+ million daily active users that share 80 million pieces of visual content daily. But is Instagram right for your business? Instagram is considered to be important … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Instagram, Social Media Marketing
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Social media trends in 2015 – top ten key insights to consider for business
In 2015, so far, there is a number of interesting social media trends that are worth watching as we look ahead to 2016. So if you are looking towards planning your social media budget for 2016, these insights might help … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media
Tagged Social Media Marketing, social media trends
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10 branding insights, how brands continue to evolve digitally and emotionally
Brands need to continually evolve to engage smart consumers. Successful brands identify emotional values to position themselves to be believable and a step ahead of their competitors. We’ve sourced these recent insights about how brands need to continue to adapt … Continue reading
Posted in alexandrapatrick, Digital Marketing, Maria Callow, Uncategorized
Tagged Brand Development, brand insights, brands
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Top 10 tips on how to publish on LinkedIn Pulse
LinkedIn has 347+ million members from over 200 countries. LinkedIn Pulse can help you reach out and engage members more cohesively. LinkedIn Pulse is a publishing platform that has transformed the professional network. Members can publish posts about the latest … Continue reading
Posted in alexandrapatrick, Maria Callow, Social Media, top ten tips
Tagged LinkedIn Pulse, Social Media Marketing, top 10 tips
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How to plan a photo shoot
The key to a successful photo shoot is preparation. You need to plan a photo shoot in every detail to ensure it stays on track (and on budget) on the day. Often, as part of a marketing toolkit, photography will … Continue reading
Copywriting tips – using the right words to be personal
Copywriting always needs to fit with the brand and person you are trying to connect with. Content should persuade and strike a chord with your customers. Often you are limited to a set space for an advert or website, so … Continue reading
Don’t make these websites mistakes in 2013 – top 10 things to remove
To kick-start 2013 alexandrapatrick has reviewed website mistakes – the sort of things that will make visitors leave a website and they can be quickly fixed. 2013 Here’s our top 10 website problems to deal with in 2013. 1. No … Continue reading
Best business books – top 10 books of 2012
alexandrapatrick always try and improve the way we run our business and endeavour to share the knowledge we accumulate. In 2012 these 10 best business books have helped shape and redefine the way we work. Here’s our top 10 business … Continue reading
Planning a charity event – 10 tips for a fundraising plan
It’s that time of year when many are planning charity events. They are springing up to help raise much needed funds for good causes. However, there is the temptation to jump in first without considering a carefully thought through plan. … Continue reading
