Author Archives: alexandrapatrick

About alexandrapatrick

The alexandrapatrick blog provides marketing insights, sharing expertise.

Mobile marketing statistics – top ten facts

Mobile marketing statistics continually change as new research and insights are revealed almost daily. Curious facts like the average mobile user picks up their phone more than 1,500 times a week and uses this device for three hours and sixteen … Continue reading

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Video marketing statistics – top trends and predictions

If you need convincing that video should be part of your campaign, take a look at these video marketing statistics. The growth of visual content is increasingly growing in importance and by 2019, video will account for 80% of all … Continue reading

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Healthcare professionals using social media – UK study, top 10 trends

Creation Healthcare has conducted some research on UK healthcare professionals’ (HCPs) and their use of social media. The study reveals a number of interesting trends in patient engagement. Top ten trends from healthcare professionals using social media. 1. Study data – … Continue reading

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What is patient engagement? Top 10 digital healthcare facts

Patient engagement is about empowering patients and encouraging them to take a positive role in managing their own health. GPs are recognising patients as consumers and are keen to create a culture of engagement. GP practices are using online engagement … Continue reading

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Digital healthcare services for the NHS – top 10 facts

NHS England is embracing digital healthcare services. A range of new digital proposals were announced in June 2015. 1. Cost saving – it is estimated that going digital will save the NHS up to £5 billion over the next decade. … Continue reading

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Exhibiting at a show – 10 ways to prepare before a trade show

Exhibiting can seem daunting, particularly if you have invested significant time and money to promote your brand. Here’s a helpful timeline of to-dos to make the show a success. Countdown to the show 1. 12 weeks – complete registration forms … Continue reading

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Digital Healthcare statistics – top ten facts

Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital … Continue reading

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Apple Watch – top 10 facts

The Apple Watch was launched in April and is predicted to disrupt the smartwatch sector. The Apple Watch has been designed to act both as an all-day fitness tracker and a highly advanced sports watch. The Apple Watch aims to … Continue reading

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Wearable devices – top 10 stats and facts

Wearable devices have been talked about as ‘the next big thing’ for a while. Wearables are growing in popularity, awareness is high yet familiarity is low. YouGov research predicts that wearable device penetration will more than double over the next … Continue reading

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Hospital Social Media Strategy – top insights for 2015

Social Media Strategy for Hospital’s – top insights for 2015 Many hospitals now include social media as an integral part of their marketing and communication strategy. What are the hospital social media to-do’s in 2105? If you want to get … Continue reading

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