Mobile marketing statistics – top ten facts

Posted on August 25, 2015 by alexandrapatrick

Mobile marketing statistics continually change as new research and insights are revealed almost daily. Curious facts like the average mobile user picks up their phone more than 1,500 times a week and uses this device for three hours and sixteen minutes each day are fascinating yet can also be harnessed to shape successful marketing campaigns.

Mobile Marketing Statistics

Here’s our top ten mobile marketing statistics

1. Mobile users – there are 3.65 billion unique global mobile users and of that 1.91 billion have smartphones; and Ofcom reports that at least 92 per cent of adults in the UK now own a mobile phone, and 175 billion text messages are sent each year.

2. Geographic spread – China has 500 million smartphone users, the most populous country in the world and the U.S. is a distant second at just under 200 million.

3. Future figures – eMarketer predicts that 2 billion will have smartphones by 2016 and that by 2018, half of the world’s mobile users will have a smartphone.

4. Social media – smartphone users spend a lot of time on social media, as there are 1.68 billion mobile social accounts in the world.

5. Mobile shopping – Mobile shoppers spend 66% more than non-mobile shoppers.

6. Mobile video – Cisco ’15 Mobile Forecast found mobile video accounted for 55% of mobile data usage by the end of 2014 and a report from Ooyala found mobile video views have jumped 100% year on year in the first quarter of 2015, up 367% since 2013.

7. Internet users – 80% of Internet users use smartphones to search the Web.

8. Mobile brands – Amazon named most visible mobile & desktop retailer on Google.

9. Mobile transactions – mobile payments to hit over £1.2 billion per week by 2020 as cash transactions continue to tumble.

10. Mobile email – email found that the proportion of mobile email clicks increased ten percent between Q4 2014 and Q1 2015, with mobile now representing 45 per cent of all email clicks.

Mobile marketers have an opportunity to create more focused campaigns if their strategies are evidence based with facts. Do you have any mobile marketing statistics you’d like to share? Leave a comment below or on Twitter.

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Video marketing statistics – top trends and predictions

Posted on August 8, 2015 by alexandrapatrick

If you need convincing that video should be part of your campaign, take a look at these video marketing statistics. The growth of visual content is increasingly growing in importance and by 2019, video will account for 80% of all consumer internet traffic, according to Cisco. By 2019 video-on-demand traffic alone will have almost trebled.

video marketing statistics

video marketing statistics

Video marketing statistics

1. Viewers viewing time – Wistia found 59% of viewers will watch a video to completion that is less than one minute.

2. Mobile viewers – Invodo maintain 92% of mobile video viewers share videos with others and YouTube say mobile makes up almost 40% of global watch time, plus Cisco predicts traffic from wireless and mobile devices will rise to 66% in 2019.

3. Customer conversion – 70% of marketing professionals report that video converts better than any other medium and with 192 million Americans (November 2014) watching online content on their desktops it’s no surprise.

4. Email and video – Forrester found when video is included in an email, the click-through rate increased by 200% – 300% so it’s a valuable channel for integrated marketing campaigns.

5. Website integration – Mist Media claim the average internet user spends 88% more time on a website with video, so build it on to your home page and key landing pages.

6. Hours viewing – according to YouTube 300 hours of video are uploaded to the channel every minute and in 2014 video content accounted for 64% of all the world’s internet traffic.

7. Purchase power – comScore claims that 64% of consumers are more likely to buy a product after watching a video about it which is probably why Nielsen found 64% of marketers expect video to dominate their strategies in the near future.

8. Website visits – comScrore state visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos and ReelSEO reveals using video on landing pages can increase conversion by 80%.

9. Social media sharing – Facebook users are posting 75% more videos than last year (Adage, January 2015) and Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets.

10. Value of video – according to Dr. James McQuivey from Forrester 1.8 million words equates to the value of one minute of video.

Incredibly, Cisco predicts it will take an individual over 5 million years to watch the amount of video that will cross the network in a single month in 2019.

These video marketing statistics should give you plenty to consider why you might need video in your marketing toolkit for 2015. Why not share your views on these video marketing statistics on Twitter.

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Healthcare professionals using social media – UK study, top 10 trends

Posted on July 23, 2015 by alexandrapatrick

Creation Healthcare has conducted some research on UK healthcare professionals’ (HCPs) and their use of social media. The study reveals a number of interesting trends in patient engagement.

Top ten trends from healthcare professionals using social media.

healthcare professionals using social media

1. Study data – used a selection of 7,400 UK HCP profiles in more than 220 role types who had been using Twitter since at least the end of 2013.

2. Cluster networks – certain kinds of HCP roles ‘cluster’ together online, such as nurses; GPs and other physicians connecting together; and also students who actively engage with qualified healthcare professionals.

3. Worldwide connections – data gathered was from a previous worldwide study, plotting 90,000 HCP Twitter profiles which provides UK HCPs the opportunity to collaborate in real time with peers almost anywhere in the world.

4. Most-followed peers – Ben Goldacre and Christian Jessen are among the HCPs most-followed by other HCPs, they also have huge public followings of several hundred thousand followers; others, like Dr Helgi, Anne-Marie Cunningham, or Trisha Greenhalgh have a high percentage of followers that are HCPs.

5. HCP role types – among the role types most followed by peers are various kinds of specialists (like medical director), surgeons (like trauma surgeon), and nurses (like acute care nurse).

6. Social doctor – is the doctor who engages with other health stakeholders via social media to share information using Twitter for short posts, engaging with groups on Google Plus and using LinkedIn to connect.

7. HCPs conversations – UK HCPs exchange ideas that are shaping their own learning and touching on health policy to spark active discussions.

8. Learning from peers – HCPs ask advice about drug treatments gaining replies from international experts to help gather evidence based data.

9. Patient engagement – there are some HCPS who have frequent conversations with patients and the public, covering personal clinical questions and public health matters such as Dr Christian Jessen.

10. HCP being a patient – there is a powerful trend among HCPs in social media when they share their personal experience and thoughts as a patient stimulating constructive conversations.

It’s clear from this research social media has helped spread compassionate healthcare conversations far and wide, which in turn has changed behaviours touching patients and caregivers.

What are your views on open HCP’s using social media? Share your views on Twitter.

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What is patient engagement? Top 10 digital healthcare facts

Posted on July 6, 2015 by alexandrapatrick

Patient engagement is about empowering patients and encouraging them to take a positive role in managing their own health.

GPs are recognising patients as consumers and are keen to create a culture of engagement. GP practices are using online engagement programmes in partnership with patients to help them manage their care.

patient engagement

Top 10 digital patient engagement facts

1. GP surgeries – almost every GP surgery in England now offers a basic range of services online, according to new figures from NHS England (May 2015).

2. Online services – data from the Health and Social Care Information Centre (HSCIC) found that over 97% of patients in England have access to online services, compared to 3% in April 2014.

3. Patient guidance – The Royal College of General Practitioners’ (RCGP) has provided UK doctors guidance (‘Patient Online’) to help them provide online services for their patients to supplement their traditional care.

4. Internet access – 10 million people do not have access to the internet in England and 4 million of these people, potentially patients are the most socially and economically disadvantaged.

5. Patients in need – those over the age of 65 account for more than half of NHS spending but 36 % have never been online before.

6. NHS challenge – the government wants the NHS to go paperless by 2018, this is to include email referrals and for patient’s electronic health care records to be securely linked.

7. Telehealth saving money – already in England 24/7 home iPad and webcam telehealth for respiratory and cardiac patients dramatically reduce GP appointments, hospital admissions and improve clinical outcomes saving substantial costs.

8. Embracing technology – a report by Accenture found nearly 70% of those aged 65+ said technology is important to managing their health.

9. Patient self-tracking – 27% of UK senior citizens are already self-tracking some aspect of health, patients who make decisions for their care own are becoming more actively involved.

10. Patient health apps – a study published by Heart Rhythm revealed that iPhone self-tracking apps are sensitive and accurate enough to detect an abnormal pulse and so help reduce the risk of a stroke developing.

Fully engaged patients who have  two-way digital communication with their healthcare team are more connected and can actively contribute to their continual care plan. Share your patient engagement thoughts below or on Twitter.

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Digital healthcare services for the NHS – top 10 facts

Posted on June 23, 2015 by alexandrapatrick

NHS England is embracing digital healthcare services. A range of new digital proposals were announced in June 2015.

digital healthcare services

1. Cost saving – it is estimated that going digital will save the NHS up to £5 billion over the next decade.

2. Time saving – an entire NHS Wi-Fi state would reduce the administrative burden on doctors, nurses and care staff, currently estimated to take up to 70 per cent of a junior doctor’s day.

3. Patient information – doctors and nurses to access the most up to date lifesaving information by 2018 for primary, urgent and emergency care services – and by 2020 for all other NHS funded services.

4. Telehealth – NHS patients with long term illnesses could soon be able to monitor their conditions remotely through high-tech clothing and wearable gadgets.

5. Video links – Skype consultations offer savings for the health service and within five years patients across the country are likely to be able to go online and speak to their GP via videolink; order prescriptions.

6. ePatients – the NHS is embracing the offering of digital services to patients, with more than 55 million patients set to benefit from progress.

7. Long term illness – by 2018 nearly three million people are expected to have at least three long-term medical conditions like diabetes and dementia.

8. ‘MyNHS’ digital service –  has attracted over 200,000 visits since it was launched in September 2014.

9. Booking online – £160 million missed appointments cost the NHS each year and which could be clawed back by letting people rebook online.

10. Digital health records – NHS England says patients will have full access to their entire digital health record in real time by 2018.

NHS England has set out these ambitious targets and it will be an ongoing engagement process to get patients and healthcare professionals alike to embrace and manage these digital services. Share your thought on digital healthcare in Twitter or comment below.

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Exhibiting at a show – 10 ways to prepare before a trade show

Posted on June 5, 2015 by alexandrapatrick

Exhibiting can seem daunting, particularly if you have invested significant time and money to promote your brand. Here’s a helpful timeline of to-dos to make the show a success.

Exhibiting at a show

Countdown to the show

1. 12 weeks – complete registration forms for the organisers and if they have one, sign in to their portal to complete your online listing and to receive updates and reminders.

2. 10 weeks – start your own marketing with a focus on social media and ensure you have submitted your entry for the show guide.

3. 9 weeks – begin an email campaign mentioning your stand number, include banners in your email signature and distribute a press release to your key contacts.

4. 8 weeks – complete order forms for your stand and equipment; these are usually accessed from the show portal and ensure you are on schedule by checking information sheets online.

5. 6 weeks – create your own project plan for the show days and agree within your team measurable objectives for the sales, prospects and contacts you aim to achieve.

6. 5 weeks – continue with your email campaign to promote your attendance at the show and consider sending personalised invites.

7. 4 weeks – check if there are upgraded resources from the organisers to help generate attendance and make sure you complete name badges on time.

8. 2 weeks – change messaging for your email campaign to focus on communicating special show promotions or offers, continue to send more invites to meet you.

9. Day before – set up your stand, resolve any administration issues before the show opens.

10. Show day – ensure your stand is continually manned and co-ordinate with your team to take time to walk the show and distribute flyers.

This is a simple guide to ensure you make the most of your presence at the show. Why not share your top tips to make the most of exhibiting at a show below or on Twitter.

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Digital Healthcare statistics – top ten facts

Posted on May 26, 2015 by alexandrapatrick

Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital healthcare.

digital healthcare statistics

Here’s our top ten digital healthcare statistics

1. Apps in doctor’s practice – Health Research Institute (HRI) at PwC found over the next five years, 86% of clinicians believe that mobile apps will play a major role in a doctor’s practice

2. Monitor vital signs – Health Research Institute (HRI) at PwC revealed 52% of US clinicians are comfortable with mobile apps and devices to monitor vital signs.

3. Data security – Health Research Institute (HRI) at PwC also found 68% of those surveyed were concerned about the security of data stored in smartphone health apps.

4. e-Health market – e-Health is the fastest growing segment, worth an estimated 20 billion euro equal to 2% of all health expenditure in the EU.

5. Telehealth visits – nearly two-thirds of adults (64%) at least occasionally choose telehealth visits to replace in-person exams for minor follow-ups

6. Data access – An online survey of US adults found 78% of consumers who use wearables more than once a month feel it is useful for their doctor to have access to that information.

7. Healthcare provider apps – the 2015 HIMSS Mobile Technology survey found nearly a third of healthcare providers offer organisation-specific apps for their patients and another 30% are in the process of developing one.

8. Patient outcomes – almost all of the participants in a recent study found home-based mHealth boosts outcomes for heart failure patients and they were more connected with their healthcare providers.

9. Digital demographics – Xerox found 43% of millennials (18 to 34 years old) prefer to access patient portals via smartphones, 70% of Boomers ( 55 to 64 year olds) would use the portals to schedule appointments.

10. Mobile healthcare market – The mobile healthcare market is set to reach $58.8 billion by the end of 2020.

Digital Healthcare marketers have an opportunity to create more focused online and mobile campaigns if their strategies are evidence based. Why not share your digital healthcare statistics by leaving a comment below or on Twitter.

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Apple Watch – top 10 facts

Posted on May 6, 2015 by alexandrapatrick

The Apple Watch was launched in April and is predicted to disrupt the smartwatch sector. The Apple Watch has been designed to act both as an all-day fitness tracker and a highly advanced sports watch.

The Apple Watch aims to change the way we communicate by sending and receiving messages, answering calls made to your iPhone, and sharing personalised health information.

apple watch

1. What is it – The Apple Watch is a smartwatch with a rectangular display, it can be paired with an iPhone through Wi-Fi or Bluetooth.

2. Three versions – appeal to different audiences and budgets.; the standard Apple Watch, Apple Watch Sport and the luxury Apple Watch Edition available in 18 carat gold.

3. Side-winder – users will navigate the interface with a side-winder called a Digital Crown, this allows the user to zoom in and out, as well as scroll and navigate.

4. Cost – prices range from $349 in the US, £279 in the UK top of the range watch could cost $10,000 and it has a battery that lasts up to 18 hours’ and is easy to charge.

5. Display and design – each version is available in two display sizes, 38 mm and 42mm and can be used on either the left or right wrist, each can customised through a choice of straps of differing materials.

6. Digital assistant – Siri can be used more quickly and conveniently to dictate longer messages into text or to be sent as a voice message, alongside searching.

7. Force touch – the Apple Watch is a first for being sensitive enough to be able to tell the difference between a light tap to a deep press to trigger access to different controls.

8. Apps for that – apps are designed for ‘light interaction’, already there are 264 health apps, one health app reminds people to exercise during the day and gives the credit for exercise done.

9. Heart focused – by pressing two fingers on the screen it enables the Apple Watch to capture and send your heartbeat to a specified recipient, connecting people in a new way, it will monitor the heart rate every 10 minutes and store the data.

10. Functionality – there is a push to use it for electronic payments in the US ‘ApplePay’ it can also be used as a remote control and car key.

The Apple Watch is designed to never leave your body. What do you think about this new device? Share your Apple Watch thoughts below or on Twitter.

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Wearable devices – top 10 stats and facts

Posted on April 24, 2015 by alexandrapatrick

Wearable devices have been talked about as ‘the next big thing’ for a while. Wearables are growing in popularity, awareness is high yet familiarity is low. YouGov research predicts that wearable device penetration will more than double over the next year from 6% to 13% in the UK.

wearables

1. Most common – the largest category of wearables is fitness devices, such as a Samsung Gear Fit, Fitbit, Nike Fuelband and Jawbone account for 3% of the UK population wear one.

2. UK penetration – YouGov predict a steady increase is set to continue over the next year and by September 2015 6.1 million are likely to own one of the devices.

3. Smart watches – just 1% of the UK population has a smart watch (this will change with the launch of the Apple Watch), three quarters (75%) of smart watch owners are male and their motivation to buy one is to be an early adopter.

4. Wearable market – according to a study by Juniper Research, the wearable-tech market is projected to reach $19 billion by 2018, a tenfold increase from 2013.

5. How we hear about them – Waggener Edstrom’s research found the top 5 channels that influenced wearable tech owners to buy were 36% internet, 22% television, 20% word of mouth, 19% instore and 15% social media.

6. Market Growth – ABI Research predicts the total market for wearable devices in sports and healthcare alone would grow by eightfold from 20.8 million devices in 2011 to 169.5 million in 2017.

7. Who wears them – CMO.com found most wearables owners are young, 48 per cent between 18 and 34 years old and men and women are equally likely to have fitness wearable technology.

8. How many wearing now – research from Canalys revealed that 4.6 million devices were shipped in 2014, and that 720,000 of them were running Google’s Android Wear software.

9. High awareness – CMO.com in 2014 found 52 per cent of people polled were aware of wearable technology devices and a third said they’re likely to buy one.

10. Keen to buy – an Accenture survey found that 52% were interested in buying wearable technology such as fitness monitors for tracking physical activity and managing their personal health.

Wearable technology is by no means mainstream. But now that the Apple’s first smartwatch has arrived (24/04/15), there will be no doubt a flurry of renewed interest in wearable devices. Share your wearable devices thoughts below or on Twitter.

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Hospital Social Media Strategy – top insights for 2015

Posted on April 13, 2015 by alexandrapatrick

Social Media Strategy for Hospital’s – top insights for 2015

Many hospitals now include social media as an integral part of their marketing and communication strategy. What are the hospital social media to-do’s in 2105? If you want to get heavily engaged with healthcare professionals and patients consider these useful tips. Try not to be too promotional as hospitals are viewed as a trusted healthcare knowledge authority.

hospital social media

1. Post video – post videos on YouTube and Facebook, Facebook reports daily views of 4 billion video posts per day, if patients believe the video is relevant to their needs they will watch it and share it with friends.

2. Promoted posts – invest in promoted posts on Facebook and select those that will drive conversions so you can measure their effectiveness. Community related posts are more shareable and will perform better organically.

3. Specific content – consider hospital content with compelling headlines, special interest quizzes, health living tips and advice for the family and link to monthly awareness campaigns.

4. Separate channels – the same piece of content will not work across all social platforms, think light hearted content on Facebook, how-to content on Pinterest, intellectual on LinkedIn and Twitter, videos on YouTube, photos on Instagram.

5. Real-time Marketing – reply, share and comment on healthcare stories as they unfold. Schedule some posts and pick and choose hashtags relevant to your services and possibly try live tweeting to relevant healthcare TV shows.

6. Partner bloggers – 81% of US consumers trust advice and information from blogs, consider reaching out to local healthcare groups and tell stories relevant to their healthcare interest.

7. Use Pinterest – healthcare content posted on Pinterest is recyclable because people pin and repin. Patients using Pinterest are keen to digest healthcare information, so make an effort to appeal to that focussed mind set.

8. Important news – people turn to social media to learn about breaking news and current events, share hospital updates, health warnings and information, post updates to keep patients and the local community in the loop.

9. Guest post blogging – introduce guest posts written by healthcare professional, maybe offer private tours of a new maternity wing or a review of well-being counselling services.

10. Patient engagement – consider how social media can be a channel for patients to share their concerns and find support from others, encourage patients to post their story and ask questions, the hospital can join the conversation to provide medical advice.

As we move into the future, we predict that social media will become more about one-to-one communication, starting meaningful conversations, driving long-term engagement. Social media can be a space to encourage support and help patients achieve their health goals. Share your marketing campaign thoughts below or on Twitter.

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