Do you have the time to be any more sociable online? Maybe you should find some time for Pinterest, the online bulletin board where you can share and organise your favourite images. The best bit is that it’s child’s play to use (just ask our eight-year old!).
But this is where it gets interesting for business. Pinterest is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. It became the fastest website ever to hit 10 million unique users. As you can see above, the visual content is organised in themed boards. Here we’ve shown how we’ve had fun with our favourite “keep calm” slogans, one of our most popular boards.
Each image is called a “pin” – see our chocolate cheesecake. People can like your “pins” or “repin” (copy) them to their own boards, or comment and share them on Facebook and Twitter. You can follow them all or just one board, like our delicious ‘chocolate treats’.
Here are our top ten facts about “pinning” to get you interested…
1 It’s invite only so you need to request an invitation to join.
2 Your boards are full of all the things that (P)interest you or your customers.
3 People are pinning about food and drink, places to visit, favourite designs and much more.
4 It’s not just imagery, you can pin video hosted by YouTube. Your pins can go viral.
5 Create a collaborative board where you and others “pin” content.
6 Showcase your products (with prices), to drive awareness.
7 You can “pin” with an iPhone app wherever you are.
8 Pinterest is generating huge traffic for brands, retail, travel, charities etc. back to their websites.
9 It’s converting more browsers into buyers than any other social media source.
10 Spread the word by adding a sharing functionality to your browser, website and blog.
Our own pinning is driven by what inspires us, our favourite work, mixing images up and making it connect. We give you visual inspiration on what to cook, show what happens behind the scenes, suggest where to travel, share favourite designs… we want our fans to share back their tastes and interests with us.
So are you ready to get started on Pinterest? Join the conversation and follow us on Twitter