Actually, I did embrace the Scout motto as a child (at least until an accident with an axe at summer camp forced me into early retirement. But that’s a story for another day…).
Anyway, one thing I’ve learned in this job is that you have to embrace every challenge. It’s no good saying “I’m a photographer. I don’t do that.” These days you really do have to be prepared for anything.
I’ve just finished quite a long project with a social enterprise called MEND (Mind, Exercise, Nutrition…Do it!). They empower children and adults to become fitter, healthier and happier and to reach or maintain a healthier weight. They also provide the information and support people need to choose healthier foods and spend more time being active. Anyway, they wanted us (that’s me and my business partner – she does all the marketing and project management stuff) to produce a series of recipe cards for their graduates to follow. The food was to be easy to make, visually appealing, inexpensive and healthy.
They sent us their preferred recipe choices, details of the budget for the entire project and an instruction to “get on with it”. And so we did. We took care of everything from buying the ingredients, making and tasting the recipes (some weren’t so great so had to be tweaked), styling and shooting the finished products and all the constituent parts, editing the copy, arranging the design and layout before finally sending the finished cards off to the printer.