You may have seen QR codes on packaging and in magazines but aren’t really sure what they are and what they do. QR (‘Quick Response’) codes are 2D barcodes intended to grab customers’ attention. In theory, they are quick, easy and convenient to use. A simple scan with your smartphone will open up a new world relating to your favourite brand or company.
They were originally invented in Japan to track component in factories. Today, they add web content to a far-reaching range of media and objects, even a virtual store!
Here are the 10 most popular uses of QR codes for business…
- Business cards – instant contact details stored in your phone, plus you can add to corporate stationery too.
- Websites – add to your ‘contact us’ page to instantly download your contact information.
- Maps and signage – ‘point and find’ ‘you are here’, works well for guidance to get to events, theme parks and companies.
- Posters, banners store windows – direct response codes on physical objects, you’ll even see them on t-shirts that you can give away.
- Coupons and special deals – redeem offers in specific locations within a time limit, great to encourage the person to act now.
- Add to social media – linked to a Facebook, LinkedIn or Google Plus page they’ll draw people to your website.
- How-to-advice - immediate support, visualised in video or audio format, works well for DIY, recipes, cooking advice.
- Customer reviews – directs potential purchasers to find out what others think of a new product.
- After sales care – if you’re struggling to assemble a new purchase, you can find an extra pair of hands online to support via the QR code link.
- Extra special – via a QR code, gain the reward of a gift or discount if you sign up for a newsletter.
Currently in the UK QR codes have a novelty factor. And there are plenty of examples of the link going to incorrect information or even not working at all. So if you’re considering the QR code route, do your homework and don’t leave your customers feeling you ‘could do better’!
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