It’s always interesting to keep up to date with Twitter statistics. Twitter has been around for over eight years now and when it first started, it was mainly used as a channel for letting people know what you are doing. Now in 2015, Twitter has moved on a pace.
Twitter statistics 2014
Here’s our Twitter statistics 2014
1. Twitter growth – has shown a growth from 241m in 2013 to 284m in 2014 but has approximately 16m less monthly active users than Instagram.
2. Tweets – 500m tweets are sent per day, 80% of Twitter users are on mobile and 77% are outside of the USA.
3. Tweeting – ten minutes of Tweeting can raise our blood levels which reduces anxiety levels.
4. Most popular event – the World Cup has become the most tweeted about event ever and Ellen DeGeneres’ Oscar selfie revealed as the most retweeted tweet in the site’s history.
5. What people say – four out of 100 tweets essentially just say ‘grrr!’.
6. Brand champion – Nando’s is first place in the Top Five Twitter Brands by Followers, racking up 1.4m fans; followers who connect with your brand will spread the word virally.
7. Multichannel interaction – 18% of people online follow the show they’re watching on TV via Twitter.
8. Twitter prediction – by 2015, one fifth (20.5%) of internet users in the US are expected to have Twitter accounts. This figure has grown from 15.2% in 2012, and is set to rise to 24.2% by 2018.
9. Mobile users – people with Twitter on their smartphone are 79% more likely to access Twitter several times a day; they’re also twice as likely to use Twitter the moment they wake up.
10. Royal approval – Her Majesty Queen Elizabeth II landed on Twitter in October 2014 posting her first ever tweet from the official @BritishMonarchy account.
These Twitter statistics should make you rethink how you could use social media more strategically to help promote your business. Twitter is just one part of a digital toolkit to help you attract more customers. So why not share your valuable Twitter insights in the comments section below or on our Twitter page.
