video statistics
our video statistics are sourced and updated regularly
- By 2017, 69% of web traffic is due to be made up of video content. (November 2015)
- 85% of 500 UK consumers aged between 16 and 45 years old would trust a review by a YouTuber over any other method. (October 2015)
- Online video accounts for 50% of all mobile traffic, 65% of viewers watch more than 3/4 of a video and that 78% of people watch videos every week. (August 2015)
- Cisco predicts traffic from wireless and mobile devices will rise to 66% in 2019. (June 2015)
- Cisco predicts it will take an individual over 5 million years to watch the amount of video that will cross the network in a single month in 2019. (June 2015)
- Wistia found 59% of viewers will watch a video to completion that is less than one minute. (March 2015)
- Forrester found when video is included in an email, the click-through rate increased by 200% – 300%. (March 2015)
- Mist Media claim the average internet user spends 88% more time on a website with video. (March 2015)
- According to YouTube 300 hours of video are uploaded to the channel every minute and in 2014 video content accounted for 64% of all the world’s internet traffic. (March 2015)
- comScore claims that 64% of consumers are more likely to buy a product after watching a video about it. (March 2015)
- 70% of marketing professionals report that video converts better than any other medium, with 192 million Americans (November 2014) watching online content on their desktops it’s no surprise. (March 2015)
- Invodo maintain 92% of mobile video viewers share videos with others and YouTube say mobile makes up almost 40% of global watch time. (March 2015)
- comScrore state visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos and ReelSEO reveals using video on landing pages can increase conversion by 80%. (March 2015)
- According to Dr. James McQuivey from Forrester 1.8 million words equates to the value of one minute of video. (March 2015)
- Facebook users are posting 75% more videos than last year (January 2015).
- Twitter’s social video platform Vine has 40m users. (December 2014)
- Instagram has more than 300m active users, sharing 70m photos and videos everyday. 100m of which joined in the last 10 months. (December 2014)
- Instagram is bigger than Twitter. (December 2014)
- Netflix allows fans to receive updates via Twitter when new episodes become available. (December 2014)
- Vines are tweeted every second and Vimeo has 170 million monthly viewers. (November 2014)
- 100 million monthly users worldwide sending 700 million snaps a day, Snapchat has been one of the fastest growing social platforms of the past few years. (November 2014)
- Netflix generates a third of all US web traffic – over twice as much as YouTube. (November 2014)
- One in five online users share videos with their social networks more than once a week. (November 2014)
- The majority of video shares (59.4%) worldwide take place on Facebook, viewers share across a multitude of platforms, including Twitter (13.8%), Google+ (9.3%), Tumblr (5.7%) and Pinterest (3.9%). (November 2014)
- With 120,000 employees in 60 countries, Philips information sharing and education happens internally through a large video platform. (October 2014)
- Nielsen found 64% of marketers expect video to dominate their strategies in the near future. (July 2014)
- Coca-Cola is set to double the amount of short-form videos on its social platforms in 2014. (April 2014)
- Larger screen, better quality video and 4G driving greater consumption of video content. (April 2014)
- 72% consumers watch video on their mobile phone, only 44% watch it once a week. (April 2014)
- 85% of internet users in the United States watch online video. (April 2014)
- More than 1bn unique visitors visit YouTube each month to watch more than 6bn hours of video. (January 2014)
- 100 hours of video are uploaded to YouTube every minute. (January 2014)
- YouTube is the second biggest search engine in the world. (December 2013)
- Mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months (October 2013)
- Tablets lead to stronger video ad effectiveness (September 2013)
- A branded Vine is four times more likely to be seen than a branded video (September 2013)
- Two thirds of the worlds data will be video by 2017 (September 2013)
- 84% of Chinese tablet owners use their devices for watching online videos while almost 50% read app-based magazines (August 2013)
- 100 hours per minute uploaded to YouTube (June 2013)
- Consumers are more likely to share, comment and “like” an online video than a text article, with humour (April 2013)
- UK internet users make over a billion visits a month to video sites an increase of 16% year-on-year. (March 2013)
- By 2014, online video could account for 50% of all internet traffic (December 2012)
- Social medai video ads reached 1.3 billion views in Q1 2012 (June 2012)