search marketing statistics

our search marketing statistics are sourced and updated regularly

  • YouTube is now the second most-used search engine on the internet. (November 2015)
  • Google searches performed on mobile devices outnumbered those on desktop. (October 2015)
  • The death of actor Robin Williams this August topped 2014’s global Google search terms, followed by Ebola and Malaysia Airlines. (December 2014)
  • 3 in 10 small businesses are not happy with their Google rankings.  (April 2014)
  • Nelson Mandela, was the most searched fro person on Google in 2013, followed by actor Paul Walker, who died in a car accident. (December 2013)
  • The iPhone 5S was the most searched technology gadget on Google in 2013, launched in September 2013. (December 2013)
  • Smartphones and tablets accounted for nearly 40% of all paid search advertising spend. (December 2013)
  • Audi and BMW top consumer searches for cars (September 2013)
  • More than 10.7 million searches were made by UK consumers looking for cars online in August 2013 (September 2013)
  • SEO delivers the most ROI when it builds upon a company’s wider marketing and PR activities. (July 2013)
  • Paid search accounts for around a quarter (24%) of the average business’ total marketing budget. (July 2013)
  • 20% of consumers think hashtags are mainly useful for researching products (April 2013)
  • 40% of consumers are unaware that Google Adwords are adverts (March 2013)

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