Pinterest statistics

Our Pinterest statistics are sourced and regularly updated

  • Pinterest has a user base of 70m made-up largely of consumers who are the most active and engaged, seen as the social network with the highest potential for ecommerce. (December 2015)
  • Pinterest has introduced a visual search tool that lets users click on an image within a photo. (November 2015)
  • Pinterest, launched in 2010, is now the 37th most visited site on the web according to Alexa. (August 2015)
  • 70-85% of the site’s users are female and often in the upper brackets for education and income according to Alexa. (August 2015)
  • Mobile users on the move now account for 75% of the site’s activity. (August 2015)
  • According to the Internet Retailing UK Top 500, the top five ecommerce brands in the UK Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer. (June 2015)
  • When you spot a Pin with a blue price ‘Buy It’, you’ll be abnle to buy it from the Pinterest app. (June 2015)
  • Tesco (43,834 pins) and Asda (35,304 pins) are the most visible supermarkets on Pinterest. (March 2015)
  • Pinterest has 70+ million active users, 42% female and 34% have a $75,000+ income. (March 2015)
  • 7,202 pins per week, 656,851 total pins, 198,385 followers; 1,620 pins per week, 176,990 total pins; 1,096 pins per week, 198,697 total pins, 8,875 followers. (December 2014)
  • It has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform and three-quarters of sharing taking place on a mobile device. (October 2014)
  • Pinterest is an online shopping catalogue and refers more traffic than Twitter, YouTube and Tumblr. (October 2014)
  • Online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week. (December 2013)
  • Fashion retailer Next has shared 2,500 images since last year. (July 2013)
  • 21% of Pinterest users purchased a produt after seeing a picture on the site (May 2013)
  • 11.7 million users (May 2013)
  • 104.4 monthly visits (May 2013)
  • Pinterest user spends on average 405 minutes a month the same as Facebook (May 2013)
  • 31.8% Male to 68.2% Female Ratio (May 2013)

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