Top podcast facts to market your business

If you’re curious about podcasts and how they can help market your businesses, read our podcast facts. Podcasts are audio (or, increasingly, video) lectures, interviews or discussions that you subscribe to and download or stream to a computer or mobile device. The term podcast is a mixture of the terms ”broadcast” and “pod”, the latter coming from the success of the iPod.

podcast facts

Here are our top ten podcast facts for business.

1. How many podcasts – Wikipedia claims there are some 150,000 podcasts available (no source given) in all languages.

2. How many downloads – 37.6 million people are downloading podcasts on a monthly basis; they are mostly downloaded on iTunes in over 90 countries.

3. Who listens – almost 50% of those aged 12 and upwards are aware of podcasting, just under a third have actually listened to one.

4. Styles of podcast – podcasting is shaped by users accessing ”‘need to know” information in the form of articles, highlights of debates, key findings on publications etc.

5. Types of content – the top podcast topics are music, technology and comedy followed by business. There’s a growing opportunity to increase podcast business advice consumption.

6. Make it mobile – mobile phone consumption is surging for podcasts; streaming content is cheap and easy to do by providing relevant content for people on the move with their mobiles.

7. How to access – audiences can record a podcast and access it on demand, these people tend to have high social networking behaviours and so are more likely to share content.

8. Vodcasts – this is a video podcast that includes video clips and or web vision and can be streamed to intranets, extranets, private and public networks and of course the internet.

9. Enhanced podcasts – these can display images simultaneously with audio containing hyperlinks and artwork synced to a specific program or device.

10. Learning tool – you can listen to audio, watch video or read text and the average time is 15 to 20 minutes; they don’t just give provide information they keep the user engaged.

Podcasts give your brand more voice and get your customers more interested, deepening brand engagement. You can develop an audience who are really interested in what you have to say, who want to subscribe for more and who will help promote and share their passion for your brand.

So are you ready to get podcasting? Join the conversation and follow us on Twitter.

About alexandrapatrick

The alexandrapatrick blog provides marketing insights, sharing expertise.
This entry was posted in Digital Marketing, Maria Callow and tagged , , , . Bookmark the permalink.

Comments are closed.