Brands are realising that video is powerful content. Only a few years ago, online video was simply about putting a film or TV ad on your website. Yet in 2013 many start-ups are using video as their main growth driver, spreading the word about their brand.
online video statistics
Here’s our top online video statistics.
1. Traffic – over 90% of internet traffic is video content and YouTube is now 28% of all Google searches.
2. Visitors – over 1 billion unique visitors to YouTube each month. As popularity increases, audiences are demanding more personalised, relevant content.
3. Age demographic – YouTube viewer is aged 18-54 and more than 200 million in the EU7 (UK, France, Germany, Spain, Italy, Russia and Turkey) watch an average of 20 hours each every month.
4. Mainstream – 78% of people watch at least once a week and 55% watch every day. Forrester Research believe one minute of video is worth 1.8 million words.
5. Timing – 52% of videos viewed on a PC are under 3 minutes long, 42% viewed on a tablet are over 10 minutes long.
6. Video promotion – online video is 6 times more effective than print and direct mail. Brands realise that the things they did before can be better with online video.
7. View before – 60% of visitors watch video content before reading text on the same web page; it can play a crucial role in securing an increase in brand exposure.
8. Website friendly – visitors continue navigating your website for an average extra two minutes after watching video content.
9. Uploads – 100 hours per minute are uploaded to YouTube. If you want your customers to engage with your video, the content has to be good, it will be competing with all the rest.
10. Sharing – 60% of people share their video experience and more likely to comment or like it than a text article. Social media with video is the perfect mix because you can watch, talk about and share instantly.
Online video is becoming a strategic marketing tool. But before you launch into spending money on video, take a step back to think about your brand and what you’re trying to achieve. Don’t fall into the trap of spending too much too fast. If you wish to share examples of your favourite online videos, please leave a comment below or on Twitter.
