Exhibitions present a great opportunity to showcase your products and target your audience face-to-face. The Kent 2020 Exhibition is the largest business-to-business exhibition in the south-east, returning to Maidstone, Kent on April 25 2013. Considering digital marketing tactics could help you become even better connected and provide you with an opportunity to generate more business.
Kent 2020
Here’s our top 10 digital marketing tips for exhibitions.
1. Website engagement – before the exhibition starts, drum up interest by adding engaging content to your website, such as a latest news page, blog post, a bespoke contact form.
2. Mobile website – most attendees and exhibitors will be using a smartphone or tablet device so ensure you have a mobile friendly version of your website with prodable buttons
3. Be social – start sending messages before the event and on the day. Consider setting up branded Facebook, Twitter and YouTube pages in advance to receive content live at the exhibition.
4. Promote location – remember to Tweet, email, text your stand location with postcode and GPS co-ordinates and use the exhibition’s hashtag e.g. #Kent 2020.
5. Speaking slot – if you are presenting, incorporate digital elements to achieve wider coverage via social media by encouraging attendees to share facts and tips while watching.
6. Moving images – if you have a PowerPoint presentation use moving images with no sound, it’s more captivating.
7. Overdo video – don’t show long corporate videos on your stand, very few will be interested in watching.
8. QR Codes – make them clearly visible and use in your printed material so visitors can scan instantly and view later.
9. Blog posts – aim to write one prior to the event and encourage the exhibition organisers to share it and post one a day after the exhibition has finished detailing the highlights.
10. Email marketing – a week prior to the event, announce your attendance, stand number and include a hook to book an appointment and follow up with a thank you to the business card contacts you collected.
Remember, as well as following up offline leads you should track your website and social media mentions.
If you have of your own digital marketing tips for exhibitions, please do share them in the section below or on Twitter.
