Category Archives: top ten tips

What is a brand style guide and what goes in it – top 10 tips

Your brand needs protecting and so a Brand Style Guide sets out the fundamental rules of the use of the brand and its business principles. A Brand Style Guide keeps everything about your brand identity consistent and is something tangible … Continue reading

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Planning a charity marketing campaign – 10 tips for fundraising

It’s that time of year when charity marketing seems to pick up a momentum whether it’s a national campaign such as the ‘Race for Life’ or a humble local community fayre, so many charities are competing for their share of … Continue reading

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Top 10 tips on how to publish on LinkedIn Pulse

LinkedIn has 347+ million members from over 200 countries. LinkedIn Pulse can help you reach out and engage members more cohesively. LinkedIn Pulse is a publishing platform that has transformed the professional network. Members can publish posts about the latest … Continue reading

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What is GP engagement? Top 10 tactics for a GP toolkit

GP engagement is critical for a healthcare provider if they want to launch and promote existing or new services. GPs require bespoke marketing and engagement programmes. Before you consider your tactical checklist, you will need to agree your GP engagement … Continue reading

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Healthcare marketing campaigns – top 10 steps

Healthcare marketing campaigns are being continually shaped by new digital technology. We have summarised 10 steps to help you run a successful healthcare campaign. For any channel or area of healthcare it’s about engaging people and achieving realistic outcomes. It’s … Continue reading

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Healthcare branding and marketing – top ten tips

Healthcare branding offers an opportunity to differentiate amongst competitor healthcare providers. A strong brand will help face the abundant challenges to engage with patients and strengthen those relationships. Evidence suggests that 85% of the decision-making on choosing a brand stems … Continue reading

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2014 Marketing Trends

There was plenty of innovation in 2013, but what about marketing trends in 2014. Here’s what we think the new year might bring. 2014 Marketing Trends, our predictions. 1. Personalised communication – consumers expect a personalised experience of a brand … Continue reading

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10 reasons to use Word of Mouth Marketing

People buy people, that’s why word of mouth marketing cuts out the need to wade through endless choices. Word of mouth helps consumers make up their mind quickly and effectively. It’s simple and free and is wrapped up in referrals, … Continue reading

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Top ten tips to create great online video content

Online video is becoming ever more important to brands and very much a part of marketing budgets. Companies have a huge opportunity to harness the power of video, particularly as research confirms that there’s a significant uplift in purchase conversions … Continue reading

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How to plan a photo shoot

The key to a successful photo shoot is preparation. You need to plan a photo shoot in every detail to ensure it stays on track (and on budget) on the day. Often, as part of a marketing toolkit, photography will … Continue reading

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