Category Archives: Marketing Campaigns

Marketing Campaigns

Top 10 tips to create a compelling tourism website

When considering content and design for a tourism website, focus on the visitor or user experience. 148.3 million travel bookings are made online each year, so you need to make sure that your tourism website has above all easy bookable … Continue reading

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UK Tourism Action Plan – top ten insights

Recently the Government published their Tourism Action Plan and we’ve pulled out some of the key insights to share with you. Last year the UK tourism industry generated £22.1 billion in spending from inbound tourism to the UK and £19.6 … Continue reading

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What are the key facts and figures for tourism economy in the UK?

The UK summer seems to have at a last arrived. But how successful will the tourism industry be judged in the UK? It’s predicted tourism visits in the UK will reach 36.7 million for 2016. And since 2010, tourism has been … Continue reading

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What are the top tourism trends for the next decade in the UK?

Tourism visits in the UK are forecast to reach 36.7 million for 2016 and it will have had a welcome boost from Andy Murray’s recent Wimbledon champion win for the second time. 2016 has already been significant for arts with … Continue reading

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What is a place brand strategy and how can it help communicate the brand identity of a place?

A place brand strategy is about the promotion of what the area wants to be well known for in terms of its offer, experience and reputation. Each city or place needs to plan for its growth so a consistent, coherent … Continue reading

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Brand ambassadors – what are they and how can they benefit your business?

Brand ambassadors can be invaluable for your business. A brand ambassador is a person who talks about your business in a positive way, they don’t have to be a celebrity or YouTuber . They will be selected by a business … Continue reading

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What is a brand style guide and what goes in it – top 10 tips

Your brand needs protecting and so a Brand Style Guide sets out the fundamental rules of the use of the brand and its business principles. A Brand Style Guide keeps everything about your brand identity consistent and is something tangible … Continue reading

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Planning a charity marketing campaign – 10 tips for fundraising

It’s that time of year when charity marketing seems to pick up a momentum whether it’s a national campaign such as the ‘Race for Life’ or a humble local community fayre, so many charities are competing for their share of … Continue reading

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How to promote an event online – 10 ways to make it a success

When planning an event online, there needs to be a digital strategy that engages attendees, sponsors and exhibitors. To effectively promote an event online, aim to develop a digital community and keep them informed interactively throughout the campaign. Top 10 … Continue reading

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What is GP engagement? Top 10 tactics for a GP toolkit

GP engagement is critical for a healthcare provider if they want to launch and promote existing or new services. GPs require bespoke marketing and engagement programmes. Before you consider your tactical checklist, you will need to agree your GP engagement … Continue reading

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