It’s widely accepted that there are only four to six seconds to grab someone’s attention before they ‘bounce off’ or leave a website.
So your home page should be warm, inviting and easy to navigate. There are key components to a home page to help you generate more leads and encourage visitors to purchase online. Here are our top ten home page design tips using the SkiWeekends website as a best-practise example.
1 Have clear brand identity at the top.
2 Use a trackable phone number to monitor website only enquiries.
3 Engaging visuals – relevant, fresh, young, fun imagery that looks inviting.
4 Start visitor on their journey with visible navigation buttons to help search.
5 Check availability form encourages instant sales.
6 Quick links to access latest offers, cheap deals.
7 ‘Ask the team’ is reassuring and moves the visitor a step closer to purchase online.
8 Add credibility with ATOL & ABTA protected mentions.
9 Clear call to action ‘search’ button.
10 Facebook links to increase social interaction.
Other considerations might be to have a larger telephone number and more prominent social media buttons for Facebook, Twitter and Google Plus in the top banner. Remember social sharing buttons too. Encourage visitors to share your home page with their network and it still allows them to purchase whilst online.
Don’t forget using bullet points, numbered lists, dashes, and headers helps make those chunks of text easy to scan through. And finally, with the growth in mobile phones and tablets, people are surfing the Internet more than ever. So make sure your site is optimised for browsing.
So, how well is your home page designed? Join the conversation and follow us on Twitter.