There are numerous sources to look for healthcare statistics and to spot trends. We’ve summarised our favourite key facts, figures and trends to support your healthcare marketing for 2014.
Here’s our top ten healthcare facts.
1. Patients – the NHS deals with over 1 million patients every 36 hours.
2. GP practices and hospitals – there are c.11,000 GP practices within the UK and c.2,300 NHS hospitals in the UK.
3. NHS budget – NHS England has a budget of £95.6 billion; it has allocated £65.6 billion to local health economy commissioners
4. Accidents – one person dies every hour from accidents in England; the NHS spends £1.2 billion each year related to this tragic statistic.
5. Biggest killers – five big killers in the UK are heart disease, stroke, cancer, lung and liver disease – they account for more than 150,000 deaths a year among under-75s in England alone.
6. Mobile healthcare – health information is the fastest growing search category on mobile devices; healthcare marketing has seen a 30 to 50% increase in mobile traffic over the past year.
7. Social media – 26% of all hospitals in the US use social media; 41% respondents say social media would affect their choice of a specific doctor, hospital, or medical facility.
8. Youthful marketing – women are living to an average age of 82.8 years and men 78.8 years in the UK.
9. Self–help – a new form of self-help is emerging in healthcare, empowering patients to help themselves through ‘wellness communities’; help me to help myself.
10. Patients share – positive and negative comments about care received at a hospital and mention a specific doctor, nurse or healthcare provider via social media.
Healthcare marketers have an opportunity to create better patient experiences and build trust in the wider health care delivery. Share your healthcare examples by leaving a comment below or on Twitter.