Tag Archives: Maria Callow

Hospital Social Media Strategy – top insights for 2015

Social Media Strategy for Hospital’s – top insights for 2015 Many hospitals now include social media as an integral part of their marketing and communication strategy. What are the hospital social media to-do’s in 2105? If you want to get … Continue reading

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Healthcare Infographics – top 10 latest insights

We closely monitor the latest healthcare infographics. Healthcare infographics combine visuals and content to help patient’s and healthcare profesionals understand complex medical issues more easily. Here are the latest healthcare infographics that we find visually appealing with lots of healthcare … Continue reading

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Top 10 Google Analytics KPIs – 10 ways to make it a success

Google Analytics can monitor numerous KPIs (key performance indicators) for your business. They must however align to your business goals. If you are particularly interested in your website performance, there are specific KPIs that will track website traffic and visitor … Continue reading

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Mobile health (mhealth) apps – 10 trends for 2015

Mobile health continues to build momentum. A recent report by Transparency Market Research projects that the global mobile health market could be worth $8bn by 2019. Although apps are fast becoming part of our everyday lives mhealth has yet to … Continue reading

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What is GP engagement? Top 10 tactics for a GP toolkit

GP engagement is critical for a healthcare provider if they want to launch and promote existing or new services. GPs require bespoke marketing and engagement programmes. Before you consider your tactical checklist, you will need to agree your GP engagement … Continue reading

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What are healthcare webinars? Top 10 insights

Healthcare webinars are online learning events that can be accessible from home, a GP practice or on the move. Healthcare webinars can be live or on-demand which makes it convenient and flexible for medical professionals to keep up to date … Continue reading

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Hospital websites – top 10 creative insights

What do you think makes a good hospital website? Recent research in the US indicates that hospital websites need to embrace the digital delivery of information more strategically. Relevant information should be readily accessible in two or three clicks for … Continue reading

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What is Stoptober? Top 10 insights

Stoptober is an NHS campaign to persuade people to stop smoking throughout the month of October. Those who take part are encouraged to stop smoking and are offered support tools throughout their quitting journey. During the four week period the … Continue reading

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Breast awareness campaign – top 10 tips

Breast awareness campaigns are in full swing for October 2014. To ensure a successful execution, planning needs to begin months in advance. As with other healthcare marketing campaigns it should have a strong digital input to drive engagement. We have … Continue reading

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Healthcare statistics and trends in the UK – top ten facts

Healthcare statistics can prove incredibly beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced key UK facts, figures and trends about healthcare. Here’s our top ten healthcare statistics for the UK. 1. Lifestyle – … Continue reading

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