Tag Archives: Digital Marketing

Top 10 tips to create a Website Audit Checklist

If you think your website could be performing better but your’e not sure where to start making changes, why not consider a conducting a quick Website Audit Checklist. An essential starting point before you embark on the Website Audit Checklist … Continue reading

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How to create a successful digital marketing campaign

Have you ever admired a digital marketing campaign that just seemed to ‘get it’, -connects, engages, and entertains? To make a successful digital marketing campaign happen, it requires diligent effort, dedicated time and specialist resourcing. You really can’t underestimate the … Continue reading

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Top 10 tips to create a website design persona

A website design persona is quite simply a fictional person who embodies a group of people that you would like to visit and use your website. A persona is a collated potted summary of their characteristics, needs and motivations so … Continue reading

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What digital really means to McKinsey – top 15 insights

It’s trending, according to McKinsey & Company; businesses are rushing to become more digital. Yet what does digital really mean? Digital might be about technology or a new way of engaging with customers or quite simply a new way of … Continue reading

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Mobile marketing statistics – top ten facts

Mobile marketing statistics continually change as new research and insights are revealed almost daily. Curious facts like the average mobile user picks up their phone more than 1,500 times a week and uses this device for three hours and sixteen … Continue reading

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Wearable devices – top 10 stats and facts

Wearable devices have been talked about as ‘the next big thing’ for a while. Wearables are growing in popularity, awareness is high yet familiarity is low. YouGov research predicts that wearable device penetration will more than double over the next … Continue reading

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Top 10 Google Analytics KPIs – 10 ways to make it a success

Google Analytics can monitor numerous KPIs (key performance indicators) for your business. They must however align to your business goals. If you are particularly interested in your website performance, there are specific KPIs that will track website traffic and visitor … Continue reading

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2014 Marketing Trends

There was plenty of innovation in 2013, but what about marketing trends in 2014. Here’s what we think the new year might bring. 2014 Marketing Trends, our predictions. 1. Personalised communication – consumers expect a personalised experience of a brand … Continue reading

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Top podcast facts to market your business

If you’re curious about podcasts and how they can help market your businesses, read our podcast facts. Podcasts are audio (or, increasingly, video) lectures, interviews or discussions that you subscribe to and download or stream to a computer or mobile … Continue reading

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Top ten tips to create great online video content

Online video is becoming ever more important to brands and very much a part of marketing budgets. Companies have a huge opportunity to harness the power of video, particularly as research confirms that there’s a significant uplift in purchase conversions … Continue reading

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