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Tag Archives: digital healthcare
Review of digital health trends in 2015
There were a number of digital health trends that were predicted to be big in 2015 such as health tracking tattoos and virtual visits. Indeed in 2012, a PwC survey found 59% of doctors believed a widespread adoption of digital … Continue reading
Digital Healthcare statistics – top ten facts
Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital … Continue reading
Digital healthcare – 10 future insights
Digital healthcare is about understanding what patients want and having a well thought out digital strategy to deliver it. We have summarised the key insights from an international survey by McKinsey&Company (July 214). These findings can help healthcare organisations plan … Continue reading
Posted in Healthcare Marketing, Maria Callow
Tagged digital healthcare, Future predictions, Maria Callow, Mobile Health
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Digital healthcare case study – Embarrassing Bodies
Embarrassing Bodies (EB) is an award winning healthcare case study. Maverick Television’s brief was to focus on people who felt they had a health issue too embarrassing to speak directly to their doctor about – the twist, why not encourage … Continue reading
Healthcare marketing channels – 10 ways to deliver healthcare information
Healthcare marketing is about delivering relevant information through a range of integrated communication channels. It’s essential that healthcare messaging is communicated consistently through various mediums using a combination of words and images. It’s a complex, multi-channel environment. Top 10 insights … Continue reading