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Tag Archives: alexandrapatrick
How to create a successful business plan
Before you jump in and enthusiastically create a clever marketing campaign, you need to start by structuring or reviewing the organisation’s business plan. The business plan will drive the direction of the campaign. Many start- ups have ambitions to scale … Continue reading
Posted in alexandrapatrick, Marketing Campaigns, Startups, top ten tips
Tagged alexandrapatrick, business plan, digital marketing campaign, Maria Callow, startups
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McKinsey on Digital Personalisation – top 10 marketing insights
McKinsey recently published a feature on digital personalisation. It summises that personalisation is about providing relevant information that satisfies a customer quickly. If you use digital tools to make a customer feel exclusive, you have an open opportunity to increase … Continue reading
Posted in alexandrapatrick, Digital Marketing, Marketing Campaigns
Tagged alexandrapatrick, digital marketing campaign, Digital Personalisation, McKinsey
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Press release SEO tips – top 10
alexandrapatrick always aim to lead with attention grabbing headlines to secure coverage with our press releases. But to help get your story discovered online, you need some press release SEO tips – ‘search engine optimisation’ (SEO) marketing. Here’s our top … Continue reading
Posted in Digital Marketing, Maria Callow, PR, SEO
Tagged alexandrapatrick, Maria Callow, Marketing tips and advice, Online PR, SEO Markeitng
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Don’t make these websites mistakes in 2013 – top 10 things to remove
To kick-start 2013 alexandrapatrick has reviewed website mistakes – the sort of things that will make visitors leave a website and they can be quickly fixed. 2013 Here’s our top 10 website problems to deal with in 2013. 1. No … Continue reading
Best business books – top 10 books of 2012
alexandrapatrick always try and improve the way we run our business and endeavour to share the knowledge we accumulate. In 2012 these 10 best business books have helped shape and redefine the way we work. Here’s our top 10 business … Continue reading
Planning a charity event – 10 tips for a fundraising plan
It’s that time of year when many are planning charity events. They are springing up to help raise much needed funds for good causes. However, there is the temptation to jump in first without considering a carefully thought through plan. … Continue reading
Simplify your work – 10 tips for doing more by doing less
Is it time for you to take more control of your working day? Simplify your work. Working long hours can be damaging to your business, your health and general well-being. Here are 10 tips for less … Continue reading
10 rules for social media policy
Social media is growing in importance for companies as employees are getting more and more involved in listening and engaging with customers and suppliers. So maybe it’s time to consider a social media policy? Set clear guidelines about what you … Continue reading
Top 10 reasons why your website might let you down
The number small businesses stood at record high of 4.8 million at the start of 2012. But many have poor performing websites. Latest research shows three million are failing to grow because they have the wrong sort of website. Here’s … Continue reading
Top 10 facts about Facebook – 1 billion users in 2012
Facebook has passed the one billion users mark and launched a video campaign to celebrate. Facebook allows you to get connected and have real conversations with real people. For businesses, more than ever before, you can have a ‘real-time’ voice. … Continue reading