YouTube statistics

Our YouTube marketing statistics are sourced and updated regularly

  • YouTube is now the second most-used search engine on the internet. (November 2015)
  • 100% of 15-34 year olds in the UK use YouTube every month. (October 2015)
  • YouTube is the UK’s most popular online video sharing service, 41.5m in March 2015, active reach of 87% across the total digital population. (August 2015)
  • YouTube’s mobile audience (including tablets) is 27.1m, it exceeds the number accessing on desktop and laptop computers by 2.2m. (August 2015)
  • The 2013 Turkish Airlines advert has been officially named the ad of the decade by YouTube. (June 2015)
  • YouTube monthly active users are 1.3 billion and YouTube will hit $1.99 billion in net US ad revenues by 2017, up from $1.55bn in 2015. (June 2015)
  • YouTube revealed the most watched ads of 2014, included Nike (number one and two) plus Budweiser, P&G and Galaxy Note 4. (December 2014)
  • YouTube overtakes Facebook to become the most visited social network. (December 2014)
  • Gangnam Style, the song of 2012, has broken YouTube’s view counter by hitting 2,147,483,647 views. (December 2014)
  • Out of the 5,000 most popular channels on YouTube just 74 are brands. (November 2014)
  • Luxury brands account for four of the top six most-popular fashion labels on YouTube. (August 2014)
  • Mobile makes up more than 40% of YouTube’s global watch time. (May 2014)
  • YouTube started on Valentine’s day, 14 February 2005. (May 2014)
  • More than 1 billion unique users visit YouTube and over 6 billion hours of video are watched each month (May 2014)
  • 100 hours of video are uploaded to YouTube every minute. (May 2014)

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