Twitter statistics

Our Twitter statistics are sourced and regularly updated

  • Twitter announced that it is replacing its ‘favorite’ button with a ‘like’ button. (November 2015)
  • Coca Cola becomes first brand to receive a dedicated Twitter emoji. (September 2015)
  • Twitter expanding the scope of its ‘buy’ button functionality to allow anyone with an account to sell items via their tweets. (September 2015)
  • Twitter has the second biggest digital audience after Facebook, with 26% of the UK adult population having an account. (August 2015)
  • More than half of Twitter users (56%) use it daily, and one in 10 (11%) use it more than 10 times a day. (August 2015)
  • The most engaging newspaper brand on Twitter is The Telegraph. (June 2015)
  • Twitter accounted for 0.87 per cent of the $145 billion digital advertising worldwide market in 2014. (June 2015)
  • 32% of all UK brand mentions on Twitter were linked to food and drink, according to a study from Brandwatch. (May 2015)
  • 12 million Vines are uploaded to Twitter daily. (May 2015)
  • The average UK B2B brand owns 1.2 Twitter accounts and has a following of 11,634 on their primary account. In contrast, the average American B2B company owns 2.4 Twitter accounts and has 6x more followers (82,411). (May 2015)
  • Twitter has 288+ million monthly active users, 21% female and 27% have a $75,000+ income. (March 2015)
  • The Guardian are tweeted on average 392,358 times per week making it the most popular newspaper in the UK on Twitter. (January 2015)
  • Nearly three-fifths of Twitter’s 15m UK users follow at least one national newspaper or journalist. (January 2015)
  • By 2015, one fifth (20.5%) of internet users in the US are expected to have Twitter accounts. This figure has grown from 15.2% in 2012, and is set to rise to 24.2% by 2018. (December 2014)
  • People with Twitter on their smartphone are 79% more likely to access Twitter several times a day; they’re also twice as likely to use Twitter the moment they wake up. (December 2014)
  • Twitter has showing a growth from 241m in 2013 to 284m in 2014 but has approximately 16m less monthly active users than Instagram. (December 2014)
  • 500m tweets are sent per day, 80% of Twitter users are on mobile and 77% are outside of the USA. (December 2014)
  • Ten minutes of Tweeting can raise our blood levels which reduces anxiety levels. (December 2014)
  • The World Cup has become the most tweeted about event ever and Ellen DeGeneres’ Oscar selfie revealed as the most retweeted tweet in the site’s history. (December 2014)
  • Four out of 100 tweets essentially just say ‘grrr!’. (November 2014)
  • Her Majesty Queen Elizabeth II has landed on Twitter posting her first ever tweet from the official @BritishMonarchy account. (October 2014)
  • Nando’s is first place in the Top Five Twitter Brands by Followers, racking up 1.4 million fans. (October 2014)
  • 18% of people online follow the show they’re watching on TV via Twitter. (September 2014)
  • LOL topped the Twitter list with 263m mentions in a three month period. (August 2014)
  • 66.7% of all public brand mentions on social media happen on Twitter. (July 2014)
  • Company names are mentioned in 39 tweets per day. (July 2014)
  • Twitter is best for TV engagement and ad products, driving conversations as part of a marketing  campaign. (Aptil 2014)
  • Sharing via Twitter has increased by 43 per cent in the first quarter of 2014. (April 2014)
  • 90 per cent of UK Twitter users plan to watch the World Cup, 43 per cent will check football results on Twitter. (April 2014)
  • Twitter outlawed the publication of all sexually explicit content from its Vine video-sharing app (March 2014)
  • 60% of Twitter users engage with newsbrands on the social network that they wouldn’t read in print (March 2014)
  • BBC is the most shared UK news outlet on Twitter (March 2014)
  • The British use Twitter to discuss sporting events, only two of the top 10 trends from 2013 aren’t sports related. (January 2014)
  • Tesco and Taco Bell are most interactive brands on Twitter. (January 2014)
  • Five tweets per second contain a Vine link. (December 2013)
  • Calls to action – if you use ‘please retweet’, ‘please rt’ ‘plase help’ ‘spread’ ‘visit’ gets more responses (June 2013)
  • Companies that generate 1,000 Facebook likes also receive nearly 800 website visits a day (June 2013)
  • 555 million users (May 2013)
  • 182 million monthly visits (May 2013)
  • Twitter user spends on average 89 minutes per month (May 2013)
  • 43% Male to 57% Female Ratio (May 2013)

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