tablet statistics

our tablet statistics are sourced and updated regularly

  • Ofcome report found more than half of all households now own a tablet, up from 44% in 2014, a rise of ten per cent. (August 2015)
  • Ofcome report found Households in Wales are most likely to own a tablet (60%), up from 45% in 2014, followed by England (54%), Northern Ireland (54%) and Scotland (52%). (August 2015)
  • Marks and Spencer using two sizes of tablet set up in-store for shopping. (October 2014)
  • Fewer TVs in children’s bedrooms, much higher tablet ownership. (October 2014)
  • Neilsen Social found that over 80% of TV viewers are using a second screen at the same time. (October 2014)
  • Tablets have taken some of the PC/laptop share of on demand content, but TV sets dominate. (August 2014)
  • 87% of tablet owners who use their device to watch online video. (July 2014)
  • Over a fifth of the UK public uses three devices a day – smartphone, computer and tablet, over 60 % use at least two (March 2014)
  • Almost half (46%) of UK tablet owners use them most often at home while watching television rather than when out and about (February 2014)
  • Topshop is the top UK retailer for tablet user experience. (December 2013)
  • Tablet devices now account for 85% of mobile sales, year-to-date, they spend 20% more than desktop consumers and spend twice as much then smartphone users. (December 2013) 
  • 33% of people prefer to use their tablets during their ‘me time’ (September 2013)
  • Tablet shipments increased by 117% in the first quarter of 2012 and likely to surpass laptops this year and PC’s in 2015 (September 2013)
  • 100% people use their tablets for watching videos while at home, 90% of Brits admit to wasting four hours a day on a device (September 2013)
  • Tablet use trebles in two years, most popular use checking weather, then watching video clips (June 2013) 
  • 49% of consumers use tablets to research travel options (May 2013)
  • Tablet adoption to grow by 40 % by 2016 (April 2012)
  • 56% of smartphone owners also own a tablet (April 2013)
  • 83% of tablet owners use their device while watching TV (March 2013)
  • Tablets account for more web traffic than smartphones (March 2013)
  • Tablet web use has increased over 300% from 2011 to 2012 (December 2012)
  • Two thirds for tablet owner use their tablets two hours a day (December 2012)

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