social media statistics

our social media statistics are sourced and updated regularly 

  • UK brands answer just 38% of emailed custoemr service questions, compared to Twitter (48% success rate) and Facebook (44%), according (March 2016)
  • 93% of online adults have at least one social media account, while on average online adults have six accounts and engage actively with 3.5 of them at once (February 2016)
  • Almost one-third of the world’s population now uses social media, that’s 2.31 billion (January 2016)
  • More than 30 billion photos have been shared on Instagram since it was launched in 2010 and it is projected to reach 45.8 million U.S. users in 2015 and 50.6 million in 2016. (January 2016)
  • Instagram has 300 million monthly active users and has the eighth most popular mobile app in the U.S. (January 2016)
  • 26 per cent of online adults in the U.S. used Instagram in 2014 in contrast to 23 per cent using Twitter. (January 2016)
  • 74 per cent of Internet-using adults are active on at least one social media network. With more than 3 billion users online, almost 2 billion social network users. (January 2016)
  • At least 2bn images are shared on social media every single day, 80m a day on Instagram alone. (January 2016)
  • Recent survey found over half (53%) of marketers plan to make use of Instagram in 2016 to boost their sales. (November 2015)
  • British lifestyle brand Barbour has launched a global Twitter and Instagram campaign to try and drive consumer engagement and encourage fans to explore the countryside. (November 2015)
  • Snapchat has tripled its viewing figures over the last six months, and is now clocking up 6bn views a day. (November 2015)
  • Social media survey shows teens prefer Instagram, Snapchat & Twitter. (October 2015)
  • Microsoft the most powerful brand on social, followed by Amazon and MTV. (October 2015)
  • 92% of top 50 UK retailers use social media to engage customers and boost sales. (October 2015)
  • There are more than two billion people on social media.(October 2015)
  • Instagram users share 70 million photos daily on the site, more than 70% of Instagram users are based outside of the US, and 53% of users are aged between 18 and 29 years old. (October 2015)
  • Taylor Swift is the most followed person on Instagram with 46.6 million followers. (October 2015)
  • One in every five minutes spent online is on social networks. (August 2015)
  • A study by GlobalWebIndex found that one in four online minutes are being spent on social media, driven by the rise in mobile and tablet usage. (May 2015)
  • The average person has 5 or more social networking accounts, teens are 3.5x more likely than the average to be on Snapchat and YouTube is the coolest platform among teens, just 14% would say Facebook.. (May 2015)
  • Vine has 40 million users, 100 million people watch Vines every month, 12 million Vines are uploaded to Twitter daily and 31.8% of US teenagers use Vine. (May 2015)
  • Instagram has 300m monthly active users, the average Instagram user spends 21 minutes per day using the app and it is more popular among younger people, with usage at 41% among those aged 16-24 and at 35% among 24-34s. (May 2015)
  • Instagram has 300+ million monthly users, 29% female and 26% have a $75,000+ income. (March 2015)
  • Social Journalism Study from Cision and Canterbury Christ Church University found 53.5% of UK journalists said they cannot carry out their work without social media, an increase from 42% of journalists last year. (February 2015)
  • 74% of internet users are registered with a social media platform, and there are 1.35bn monthly active users on Facebook. (January 2015)
  • Instagram has 300m monthly active users, 70% of these people are outside the US and there have been 30bn photos shared through the app. (January 2015)
  • TheOn an average day Instagram users post 70m photos and hit the ‘like’ button 2.5bn times. (January 2015)
  • The UK has suffered a nine per cent drop in social media use among adults in the last 12 months, according to an Ofcom study. (December 2014)
  • Total Snapchat has a total of 60m users, 30m monthly active users, there are 400m Snapchat snaps sent per day, 71% users under 25 years old, overall 5% of selfies are shared on Snapchat. (December 2014)
  • Instagram snaps up 300m users worldwide, overtaking Twitter. (December 2014)
  • 400 million snapchats sent every day, 58% users are male, 30% users are in the US. (November 2014)
  • Instagram has more than 150 million users and 16 billion photos shared to date. (October 2014)
  • Hootsuite survey found 58% of businesses struggle to use social value to improve company revenue. (October 2014)
  • Social networks are used predominantly on mobile, some stats have Facebook usage as around 80 per cent mobile. (October 2014)
  • Instagram is the fastest growing platform with 200m users and an engagement rate of 1.5%, which is 15 times that of Facebook. (May 12014)
  • Social users have 3 times higher level of ad awareness than those who do not use these social networking sites. (April 2014)
  • The social media network in the UK has shifted to mobile in the past six months, outpaced overall UK internet growth for the whole of last year (March 2014)
  • Facebook is the most popular social network, global account ownership (83%) followed by YouTube (59%), Google+ (58%) and Twitter (51%), all three of which saw increasing membership during 2013.  (January 2014)
  • 73% of online US adults now use social networking sites, Facebook is still the dominant social site. (January 2014)
  • The John Lewis ‘The Bear and The Hare’ ad has achieved 10.3m views and just over 1m engagements (likes, shares or comments). (December 2013)
  • 46% global consumers interactwith social medai while watching TV (September 2013)
  • 50% of businesses believe that social media offers greatest marketing opportunities over next year. (September 2013)
  • 83% of consumers exposed to social media would trial a brand’s product. (July 2013)
  • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC (June 2013)
  • 21% of marketers say social media has become more important to their company in the last six months (June 2013)

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