mobile website statistics
our mobile website statistics are sourced and regularly updated
- John Lewis mobile traffic share increased to 60% in the last year. (October 2015)
- 26% of the leading retail sites’ homepages are not mobile-friendly. (September 2015)
- Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. (September 2015)
- Harris Interactive more than a half of UK smartphone owners have abandoned a mobile transaction due to poor user experience according costing £6bn. (August 2015)
- The size of the UK mobile commerce market in 2015 is £14.95 billion and makes up 40% of UK sales. (June 2015)
- Research from Barclays says consumer spending on mobile to top £53 billion by 2024. (June 2015)
- The UK retail industry is sacrificing £6.6 billion per year due to lack of investment into its mobile offering, according to research by Centre for Retail Research (CRR) and VoucherCodes.co.uk. (June 2015)
- 10% of the top 250 UK brands are running mobile display campaigns without a mobile optimised site. (April 2015)
- 91% of people will switch to a competitor’s website if they receive a poor mobile experience. (November 2014)
- Over the last 12 months, with mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014, Ofcom. (August 2014)
- The Internet Advertising Bureau (IAB) say 76% of the top 50 UK technology and telecoms brands have a mobile optimised site, 6% have no mobile presence. (August 2014)
- NatWest, Bupa and Hiscox have been rated as offering the best mobile website user-experience among the UK’s financial institutions (March 2014)
- 32% of UK smartphone owners use m-commerce to make a purchase each month (March 2014)
- Over three-fifths (62 %) of global mobile web users indulge in multi-screen activities while watching TV (September 2013)
- 72% businesses get 10% of their website traffic through mobile, up 52% in 2012 (July 2013)
- Only 10% of websites have optimised for mobile devises (January 2013)
- Google study revealed mobile-friendly websites increase the likelihood of sales (January 2013)
- 91% retailers claim to have a mobile website strategy (December 2013)