mobile statistics

our mobile statistics are sourced and updated regularly

• Mobile accounts for 62% of Saudi Arabian website visits, making it the most mobile nation on Earth and Ireland tops Europe as most mobile with nearly half the share of visits.  (March 2016)
• There are 5.2bn mobile users in the world. 60% of the American millennials believe that everything will be done on mobile within the next five years. (December 2015)
• Mobile overtaking desktop as research tool of choice for purchasing decisions. (December 2015)
• Mobile accounts for 73% of all email that are opened, an all time high, tablets continue to decline. (November 2015)
• In-store smartphone use quadruples two years, 53% of UK consumers say mobile devices are the most essential aid to their decision, more than a third rely solely on mobile. (November 2015)
• Mobile phones driving 25% of all shopping transactions. (October 2015)
• One third of British internet users see their smartphone as their ‘go-to device’ for going online.(October 2015)
• 16-24-year-olds will soon access internet through mobile more than all other devices combined (September 2015)
• The number of mobile wallets using contactless technology is expected to reach 200m by the end of 2016. This would represent more than 100% growth from the end of 2014. (September 2015)
• More than 25% of email-driven purchases completed via mobile in Q2 2015. (September 2015)
• Online video accounts for 50% of all mobile traffic, 65% of viewers watch more than 3/4 of a video and that 78% of people watch videos every week. (August 2015)
• Mobile advertising grew 65% last year, it has become a $31.9bn global industry. (August 2015)
• Smartphones have become the second most missed device for all adults and most missed by 16-24 year olds, at 59%, compared to just 2% of those aged 75+. (August 2015)
• Smartphone uptake has increased in 2014, 93% of UK adults said they had a mobile phone in the first quarter of 2015, of these, 71% had a smartphone; 66% of the adult population. This has increased by 27 per cent since 2012. (August 2015)
• Ofcom report found 30% of UK adults say they now have access to 4G, 45% of UK smartphone users, an increase of 28 per cent since 2014. (August 2015)
• Ofcom report found when connecting to the internet (at home or elsewhere), 33% of internet users mentioned their smartphone, and 30% mentioned their laptop. (August 2015)
• Mobile is the major area of growth for Facebook with 1.31bn users logging on via mobile already this year. (August 2015)
• 15% of the UK’s 18-34 year-olds have never used their smartphones for anything shopping related, according to YouGov research commissioned by Ampersand. (July 2015)
• There are 3.65 billion unique global mobile users and of that 1.91 billion have smartphones. (June 2015)
• China has 500 million smartphone users, the most populous country in the world and the U.S. is a distant second at just under 200 million. (June 2015)
• eMarketer predicts that 2 billion will have smartphones by 2016 and that by 2018, half of the world’s mobile users will have a smartphone. (June 2015)
• Smartphone users spend a lot of time on social media, as there are 1.68 billion mobile social accounts in the world. (June 2015)
• Mobile shoppers spend 66% more than non-mobile shoppers. (June 2015)
• A report from Ooyala found mobile video views have jumped 100% year on year in the first quarter of 2015, up 367% Since 2013. (June 2015)
• Cisco ’15 Mobile Forecast found mobile video accounted for 55% of mobile data usage by the end of 2014. (June 2015)
• 80% of Internet users use smartphones to search the Web. (June 2015)
• Amazon named most visible mobile & desktop retailer on Google. (June 2015)
• Mobile payments to hit over £1.2 billion per week by 2020 as cash transactions continue to tumble. (June 2015)
• email found that the proportion of mobile email clicks increased ten percent between Q4 2014 and Q1 2015, with mobile now representing 45 percent of all email clicks. (June 2015)
• Ofcom reports that at least 92 per cent of adults in the UK now own a mobile phone, and 175bn text messages are sent each year. (June 2015)
• Smart Insights cites ComScore and Morgan Stanley research showing that globally mobiles have surpassed desktop computers in number of users. (June 2015)
• Tecmark in October 2014 discovered that the average user picks up their phone more than 1,500 times a week and uses this device for three hours and sixteen minutes each day. (June 2015)
• There’s been a dramatic increase in mobile opening emails from 8 per cent in 2011 to 48 per cent currently. (June 2015)
• Vouchercloud found by 2018 mobile commerce sales are expected to reach $626 billion, equalling global ecommerce in 2013. (May 2015)
• Vouchercloud sourced data to say 8.2 billion hand-held mobile devices are expected to be active by 2018. (May 2015)
• According to eDigitalResearch’s multichannel travel benchmark, 33% of mobile consumers have used mobile to make a travel related purchase . (April 2015)
• 47% of travellers begin planning their trip on a mobile device. (April 2015)
• 31% of British people are now donating to charity via text message on their mobile phones, according to research from Give as you Live. (April 2015)
• UK Consumers to spend £53.6bn a year using their smartphones and tablets by 2024. (April 2015)
• eGifter revealed more than one quarter of Consumers to use mobile payments in 2015. (April 2015)
• Of the 119 minutes we spend on our mobile device each day, nine minutes (7.6%) are spent on email. (April 2015)
• Research from Juniper Research finds that over 1.5bn boarding passes will be delivered via mobile by 2019. (March 2015)
• By 2020 80% of all adults on earth will own a smartphone. (March 2015)
• We Are Social found More than half the world now has a mobile phone, with 185m new unique users signing up since January 2014 to take the number of global users to 3.65bn. (January 2015)
• Meri Rosich found 91% of smartphone owners have their device in arms’ reach 24/7.  (January 2015)
• Sunday has emerged as the most popular day for shopping via a mobile device. (December 2014)
• The average Brit will spend around 15 hours over the Christmas period watching TV shows on their mobile device. (December 2014)
• Asda and Starbucks have reported an average 60 per cent increase in store traffic following targeted mobile campaigns. (December 2014)
• The Ericsson Mobility Report predicts that the number of mobile subscriptions will grow from the current figure of 7.1bn to 9.5bn by 2020. (November 2014)
• Mobile traffic has been projected to increase eight-fold by 2020, according to research from Ericsson. (November 2014)
• Ericsson ConsumerLab discovered that, out of 15,000 people surveyed, 75% use mobile devices at the same time as they watch TV. (November 2014)
• Unilever pushes digital spend to 20% as it focuses on mobile advertising. (October 2014)
• In 2013, 53 per cent of mobile traffic was video. (October 2014)
• India is now the quickest expanding smartphone market globally and the third largest market after China and the United States. (September 2014)
• Smartphone take-up increased from 51% to 61% in the year to Q1 2014, Ofcom research shows an increase across all age groups and socio-economic groups. (September 2014)
• eBay had the largest audience in March 2014 (4.9m) compared to Amazon (4.6m), the Christmas period for Amazon took its mobile audience to a peak of 5.8m. (September 2014)
• 30m people who look for travel information on mobile devices each month, 55% of people say it is easily accessible. (September 2014)
• 46% of UK consumers now use mobile devices as their primary tool for purchase decision. (July 2014)
• More than 139.5 million Europeans now shop via mobile phone on a regular basis, with 42 per cent saying that they buy ‘on impulse’. (May 2014)
• 26% of the 25 million smartphone users around the world watch online video at least once per day. (April 2014)
• Mobile now accounts for over one third (35%) of total digital social media advertising. (April 2014)
• Mobile advertising spend doubled in the UK in 2013, passing £1bn. (April 2014)
• A boom in smartphone and tablet sales has contributed to a near doubling in mobile advertising spend to over £1bn over the past year. (April 2014)
• Since December 2010, US smartphone engagement has increased three-fold from 131bn total minutes spent on the device per month to 442bn by December 2013. (April 2014)
• A third (34 per cent) of smartphone users have made a purchase via their smartphone, and 72 per cent of report using their smartphone while inside a store. (April 2014)
• In China 76 per cent of smartphone users has made a mobile purchase in the last three months, compared to 35 per cent respectively in the US, UK, Germany and Singapore. (April 2014)
• Two thirds of 16-24s are second-screening via mobile, although just 18% of 55-64s say they have done this (March 2014)
• Adult ownership fo moile phoens has risen from 53% in 2000 to 90% in 2014 (March 2014)
• Nearly 45 percent of all marketing e-mails today are opened on a mobile device. (January 2014)
• Mobile influenced £18bn of UK in-store retail sales in 2013. (January 2014)
• Just over 70% people regularly watch videos on their mobile devices, with 19% doing so every day. (December 2013)
• The average user is now said to have 33 apps installed and 49% use smartphones to access newspaper or magazine services. A further 29% said they’d rather give up television than their smartphone. (December 2013)
• Amazon has topped another usability survey after delivering a consistently excellent customer experience across its desktop and mobile platforms (October 2013)
• By 2016, mobile-influenced in-store sales are predicted to reach a staggering £407 billion (September 2013)
• 98% people who own smartphones have them at all times and 30% would rather give up television than a mobile devise (September 2013)
• Sales completed by mobile devises have doubled in one year and account for almost a quarter (23%) of total online sales (September 2013)
• Users reading articles on mobiles have display a third higher click through rate (CTR) than on desktop, regardless of type of content (August 2013)
• Nielsen reports a 97% mobile phone penetration in the UK, with 64% of these being ‘smartphones’. (July 2013)
• Amazon is the most popular mobie retail site in the UK (June 2013)
• Almost three quarters (72%) of companies are planning to increase their spending on mobile channels this year (June 2013)
• Mobile commerce transactions to exceed $3.2 trillion by 2017, driven by the mobile banking sector, up from $1.5 trillion this year (June 2013)
• Mobile media will rise from $161 billion in 2012 to ovr $200 in 2017 due to an increase in spend on mobile apps, games, music, video, ringtones (June 2013)
• The Guardian delivers the best mobile website news experiences (June 2013)
• BY 2015, more US users will access the Internet through mobile devises than through PC/wireless devices (May 2013)
• 43% of marketers plan to increase mobile marketing spend in 2013 (May 2013)
• EBay expects to take over $20 billion through mobile in 2013 (March 2013)
• £7.5 billion spent through mobile devices in 2012 (March 2013)
• Mobile traffic makes up 10% of all internet use the world over (January 2013)
• More users are expected to access the internet through their mobile phones than their desktops by the end of 2013 (January 2013)
• The largest mobile only web users are in Egypt at 70%India at 59% followed by South Africa at 57% (November 2012)