mobile apps statistics

our mobile apps statistics are sourced and updated regularly

  • Europe experienced mobile app use growth by 58% in 2015 according to a study of 3.2tn sessions by Flurry. (January 2016)
  • Only 31% of the apps use personalisation in their messages. (September 2015)
  • Flurry found 86% of all time spent on mobile devices is now happening within apps, with users converting at a 21% higher rate than in-store. (August 2015)
  • According to Usablenet’s study, 67% of mobile users are more likely to make a purchase via website than app. (August 2015)
  • Ofcom report found On average, smartphone users who have downloaded apps to their phone have 17 apps. Younger smartphone users with apps have an average of 19, compared to 13.5 for those aged 55+. (August 2015)
  • Travel category represents 5% of all apps. (April 2015)
  • Uber, Delta Airlines, Yelp, Lyft, and Hotels.com are the top five most visited travel iOS apps in the US. (April 2015)
  • One in three marketers thinking about building an app for the Apple Watch this year. (April 2015)
  • Half of mobile users (49%) say that a lack of trust limits the amount of apps they download, compared to 37% in 2014, 72% say they are not happy sharing personal data such as location or contact details. (February 2015)
  • The most downloaded apps by category in 2014 were, Education – Duolingo, Social – Facebook, and Health & Fitness – MyFitnessPal. (December 2014)
  • Starbucks to roll out mobile ordering through an app from next year, as system trials in Portland, US. (December 2014)
  • App users are more engaged and more valuable than mobile web users. (August 2014)
  • 1.2 billion people worldwide were using mobile apps at the end of 2012, it’s forecast to grow to 4.4 billion by 2017 (August 2013)
  • There are 6.8 billion mobile subscriptions worldwide, 17% use apps (August 2013)
  • In 2012, 89% there were 89% of free downloads (40.6 bn) in 2016 it will rise to 93% (287.9 bn) (August 2013)
  • 56 billion smartphone apps will be downloads in 2013 and 14 billion tablet apps (August 2013)
  • More than one million apps were produced last year (July 2013)
  • The average price of a basic app costs £12,000 and more advanced apps are an estimated £55,000. (July 2013)
  • A paid app needs 4,000 downloads to get to the top of the chart. (July 2013)
  • Google Play accounts for 51% of all downloads – 6.8 billion (April 2013)
  • Apple accounts for 40% of all downloads (April 2013)
  • 85% of consumers favour apps over mobile websites (March 2013)
  • Mobile apps downloaded around the world increased by 104% in 2012 to 60.1bn (March 2013)
  • The average person having around 41 apps on their phone (February 2013)
  • 40 billion Apple apps have been downloaded since 2008 (January 2013)
  • 20 billion Apple apps were downloaded in 2012 (January 2013)
  • 750,000 apps for both Apple and Google app stores at 2012 (January 2013)
  • 82% of smartphone mobile media time is via apps (May 2012)

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