Facebook statistics

Our Facebook statistics are sourced and updated regularly

  • Engagement on Instagram is 15 times that of Facebook’s, 94 percent of Instagram users are on Facebook (Facebook owns Instagram). (January 2016)
  • Photos on Facebook get an 87% interaction rate compared to under 4% for all other content types. (January 2016)
  • Facebook announces live-streaming for brands.  (December 2015)
  • Facebook is reportedly racking up more than one billion video views daily. (November 2015)
  • Facebook named as the most effective social media platform or advertising. (October 2015)
  • Facebook will soon be able to target ads based on what articles people ‘Like’ and ‘Share’. (September 2015)
  • Zuckerberg announces Facebook ‘dislike’ button to express empathy. (September 2015)
  • Visuals receive highest engagement on Facebook, links and images are posted most frequently and videos and images get the highest engagement. (September 2015)
  • Facebook now drives 25% of all traffic to its publishers’ websites. (September 2015)
  • Facebook owns 13% of all time spent on mobile devices. (September 2015)
  • The average U.S. Facebook user (there are 222 million of them) spends 14 hours a month in his or her mobile Facebook News Feed. (September 2015)
  • Videos are the most shared post type on Facebook, averaging 89.5 shares per video. (September 2015)
  • Posts published on a Sunday get 52.9% more interactions than the average Facebook post. (September 2015)
  • Over 1bn people used Facebook on a single day for the first time since its creation. (August 2015)
  • Facebook remains by far the largest social media property in the UK, and has developed its ‘constellation’ of apps through its acquisitions of Whatsapp and Instagram, and the development of Facebook Messenger. (August 2015)
  • The majority (97%) of all adults aged 16+ with a social media profile say they use Facebook, (48%) of those with a profile say they have one only on Facebook. (August 2015)
  • Facebook is also used most on a daily basis across all adults, with 20% of adults saying they use it more than 10 times a day.  (August 2015)
  • Based on a survey between April 2014 and March 2015, an average of 9m people used Facebook on their mobile to watch videos, it’s a major area of growth. (August 2015)
  • Mobile is the major area of growth for Facebook with 1.31bn users logging on via mobile already this year. (August 2015)
  • Kenshoo indicates that quarterly global spend on Facebook advertising has grown 114% year on year, with 63% of Facebook ad budgets directed towards mobile phones and tablets. (July 2015)
  • Facebook has quietly refreshed its brand logo with a number of minor changes to the typeface. (July 2015)
  • Facebook extends Messenger service to anyone with a phone number. (June 2015)
  • Facebook unveils new app to make it easier to privately share photos. (June 2015)
  • Facebook’s Messenger app reaches 700 million users. (June 2015)
  • Facebook has 1.23+ billion monthly active users, 94.5+ million mobile users and 757+ million daily users. (March 2015)
  • 23% of UK shoppers turned to Facebook for Christmas searches. (December 2014)
  • 64m users log into Facebook daily, a 19% increase year over year, it has 1.12bn active users on mobile, a 29% increase year over year. (December 2014)
  • Facebook active users grew 2.3% in the past quarter to 1.35bn, up from 1.23bn in 2013. (December 2014)
  • In the UK, the Scottish Referendum was the most talked about topic on Facebook in 2014, with 3.3m UK interactions. (December 2014)
  • Users who only access Facebook from their mobile devices rose to 456 million, up 80% from a year ago. (November 2014)
  • Top Five Facebook Brands are Amazon UK, with almost 4.5 million fans, Skittles (2.8 million), Coca-Cola (2.6 million), Cadbury Creme Egg (2.3 million), and iTunes (2.1 million). (October 2014)
  • Facebook announced a new version of its ad platform, Atlas (advertisers get one place to create, buy, measure and optimise digital campaigns). (October 2014)
  • Facebook now making 62% of its revenue from its mobile feed. (October 2014)
  • Aldi has 720,000 fans compared to 660,000 for Lidl. (September 2014)
  • Facebook has the most active user base of the major social networks, in the second half of 2013, 95% of Facebook users logged in at least once a week. (September 2014)
  • The largest year-on-year increase in visitors was in the Facebook mobile audience, from 19m to 21.1m in April 2014 (an 11% increase). (September 2014)
  • eDigitalResearch’s Retail Social Media Benchmark results have Amazon as a big gainer of new followers after the introduction of their #AmazonBasket hashtag. (August 2014)
  • Lidl is Europe’s most popular food retailer on Facebook,10m fans across its 26 Facebook pages. (April 2014)
  • India has become the second country in the world to reach 100 million Facebook users, hitting the landmark on 31 March. (April 2014)
  • In the UK, there were 21 million active mobile users on Facebook (March 2014)
  • Facebook buys messaging service WhatsApp for $16bn (February 2014)
  • Facebook has 1.23 billion users (February 2014)
  • 757 million people log onto Facebook daily (DAU), which represents a 22% increase compared to December 2012 (February 2014)
  • Age 25 to 34, at 29.7% of users, is the most common age demographic (February 2014)
  • Five new profiles are created every second on Facebook (February 2014)
  • Facebook is worth $135 billion and will probably become the fastest in history to reach $150 billion (January 2014)
  • Facebook has 24 million daily active users in the UK (January 2014)
  • Cadbury’s Facebook ads are better than its TV ads,15.2m Facebook users were exposed to the posts, as a result, sales of Crème Eggs increased by 7% (October 2013)
  • Facebook maintains the highest penetration of active users among account owners at 62% globally.  This compares to 51% for Twitter and 44% for Google+.(September 2013)
  • More photos are shared on Facebook using mobile phones than PCs in Q2 2013.(September 2013)
  • Amazon has overtaken Topshop to become the most ‘liked’ UK brand on Facebook, with 3.8 million compared to Topshop’s 3.4 million (August 2013)
  • Brands slow to embrace Facebook hashtags launched in June 2103 (July 2013)
  • More than 350 million photos are uploaded per day on average to Facebook. (July 2013)
  • Calls to action – if you include words such as ‘like’, ‘comment’ ‘share’  in posts you’ll get better responses (June 2013)
  • The average mum spends 9.7 hours a month on Facebook and driving purchasing to 68% (June 2013)
  • Companies that generate 1,000 Facebook likes also receive nearly 1,400 website visits a day (June 2013)
  • 901 million users – set to hit a billion Summer 2013 (May 2013)
  • 7012.9 million monthly visits (May 2013)
  • 60% Male to 40% Female Ratio (May 2013)
  • Facebook user spends on average 405 minutes a month the same as Pinterest (May 2013)

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