email statistics

our email statistics are sourced and updated regularly

  • Brits are almost 30% more likely to open an email if the subject line includes a swear word, while Americans react negatively to them. (February 2016)
  • Mobile accounts for 73% of all email that are opened, an all time high, tablets continue to decline. (November 2015)
  • 76% of emails include social media buttons. (October 2015)
  • More than 25% of email-driven purchases completed via mobile in Q2 2015. (September 2015)
  • A new study by Adobe found 63% of consumers prefer to be contacted by email. (August 2015)
  • The number of organisations sending more than 1 million emails a month has increased from 15% back in 2010 to 22% in 2015. (June 2015)
  • There’s been a dramatic increase in mobile opening emails from 8 per cent in 2011 to 48 per cent currently. (June 2015)
  • Email marketing in five years’ time, 74% believe that email will still be one of the highest channels for delivering ROI, while 76% believe that all messages will be completely personalised. (April 2015)
  • 20% of sales are attributed to email marketing.(March 2015)
  • Millennials (16 to 24 year olds) want to hear about retail promotions via email and on retailer websites. (March 2015)
  • Welcome messages are read 42% more often than any other email, from a survey of 2 million email users. (February 2015)
  • According to the DMA, email is the preferred mode of brand marketing for consumers in every age bracket. (February 2015)
  • 54% of email in the UK is opened on an Apple device, according to new data from SendGrid. (February 2015)
  • Analysis from Alchemy Worx shows that ‘content’, ‘offer’, ‘benefits’ and ‘premium’ are four of the top five words brands can use to increase the open rate, while ‘Friday’, ‘Monday’ and ‘double’ are three of the worst performing. (February 2015)
  • Experian Marketing Services benchmarking report found 53% of emails were opened on a mobile or tablet device in Q3, 2014. (February 2015)
  • Direct email marketing is the most popular trigger for online shopping, with 64 per cent of consumers likely to stop what they are doing to click an email link from a retailer. (December 2014)
  • Forrester research with Monetate revealed email marketing is still the channel most used by marketers, 73 per cent it is effective in generating leads. (October 2014)
  • According to a poll of 2,000 UK adults by Webtrends, the average UK inbox contains 260 unopened emails. (September 2014)
  • Top three priorites for cross-channel marketing, website 53%, email 46% and SEO 38%. (August 2014)
  • Email is the best performing channel for retail customer service, with 63% of questions answered, ahead of websites. (July 2014)
  • Top words to avoid in your email marketing are – free, 5 off, reminder, save today, don;t miss, donate and using the wrong name. (May 2014)
  • Email onsistently ranks at the highest level for ROI and in the next five years all email communication will be personalised. (April 2014)
  • 22% of UK businesses have a ‘non-existent’ mobile email strategy. (April 2014)
  • email is a more effective way to acquire customers than tweeting and posting and “liking” on social media – nearly 40 times more than Facebook and Twitter combined. (January 2014)
  • Nearly 45 percent of all marketing e-mails today are opened on a mobile device. (January 2014)
  • According to a new DMA report, the number of consumers signed up to receive emails from brand they like and trust has remained stable at 90% year-on-year (October 2013)
  • 63% of marketers consider email the most useful form of digital advertising (August 2013)
  • 43% of emails are read over mobile devices and this is expected to rise to more than 50 by the end of 2013 (May 2013)
  • Just under two-thirds of companies are spending £5,000 per year on email marketing  (May 2013)
  • More than half of businesses achieve 10% of sales through email marketing (May 2013)
  • 68% of people use their smartphone for email, 26% for shopping (March 2013)
  • Sending newsletters during 8am to 10am and 3pm to 3pm can increase average open rates by 6% (October 2012)
  • Email message timing – perfect timing for New York – 9am, London – 5pm, Sydney – 11pm, Moscow – 5pm (October 2012)

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