branding statistics

our branding statistics are sourced and updated regularly

  • Amazon, Argos and Boots as the top-three ecommerce and multichannel retailers in the UK (February 2016)
  • Nike is the most popular brand on Instagram. (January 2016)
  • Ryanair new plane interior redesign to improve and reposition the budget airline as a ‘quality’ service. (January 2016)
  • John Lewis voted best Christmas advert and was true to its brand values, but Tesco was the top destination for our Christmas spending.  (December 2015)
  • An official Pepsi branded smartphone has been officially unveiled, it has a  a plethora of Pepsi themed red, white and blue wallpapers to cement the connection to the Cola drink. (November 2015)
  • Volkswagen’s European sales and market share have dropped since its emissions scandal was revealed,  its “number one priority” is winning back the trust of its customers. (November 2015)
  • Tesco is building video audiences week on week with an always-on approach as part of their wider content strategy.(November 2015)
  • British lifestyle brand Barbour has launched a global Twitter and Instagram campaign to try and drive consumer engagement and encourage fans to explore the countryside. (November 2015)
  • Manchester United to become the highest grossing football club brand ever following array of sponsorship dealings. (November 2015)
  • John Lewis mobile traffic share increased to 60% in the last year. (October 2015)
  • Microsoft the most powerful brand on social, followed by Amazon and MTV. (October 2015)
  • Unilever, Philips and Lloyds come out on top in index of brands fulfilling their altruistic promises. (October 2015)
  • John Lewis mobile traffic share increased to 60% in the last year. (October 2015)
  • Apple & Google top global brands list for third year running. (October 2015)
  • Instagram users share 70 million photos daily on the site and posts by leading brands get 216 comments on average. (October 2015)
  • Coca Cola becomes first brand to receive a dedicated Twitter emoji. (September 2015)
  • 71% of female millennials won’t buy without believing in the brand, authenticity is the key to trust. (September 2015)
  • Only 17% of brands have the ability to fully analyse the customer journey. (September 2015)
  • From a survey of 2,000 adults, 29% of UK consumers feel brands share too many social media updates. (September 2015)
  • Michael Kors is the first brand to use Instagram’s new video advertising capabilities in the UK with a series of video clips showing off its new footwear range. (September 2015)
  • Ryanair has toned down the colour scheme of its uniforms, marking latest move to reposition the budget airline as a ‘quality’ service. (September 2015)
  • Eight out of 10 UK consumers now buying supermarket own label products like Tesco (Everyday Value) and Asda (Smart Price). (August 2015)
  • The launch of Twitter’s live streaming service, Periscope has opened up a whole new platform for brands and celebrities, who can share even more content with their fans. (August 2015)
  • Mini is to roll out a new product and brand strategy that will see the BMW-owned auto company release a paired back logo, new font and new visuals. (June 2015)
  • The most engaging newspaper brand on Twitter is The Telegraph. (June 2015)
  • New research into the importance of brand storytelling has found that eight out of ten (79 per cent) UK adults want brands to tell stories as part of their marketing. (June 2015)
  • LinkedIn revealed what it claims are the most influential brands amongst its members in the UK – Ernst and Young emerging on top while BP, The Financial Times and The Economist also appeared in the top 10.. (June 2015)
  • Amazon tops poll of useful UK brands, the BBC was the only traditionally non-tech brand in the top five. (May 2015)
  • 32% of all UK brand mentions on Twitter were linked to food and drink, according to a study from Brandwatch. (May 2015)
  • Brandwatch report found that IBM is the most mentioned B2B brand in over 100 countries around the world. (May 2015)
  • The top 5 online retailers are Amazon, Argos, Apple, Tesco and AVG. (April 2015)
  • John Lewis and Amazon are top for delivering high levels of customer satisfaction  and Southern Water, Yorkshire Water and United Utilities registered the largest improvement in satisfaction score over the past year (2014). (January 2015)
  • Amazon shipped 5bn items in 2014, with 40% from third-party sellers. (January 2015)
  • The brand with the most video shares in 2014 is Activia, with Samsung and Nike not far behind. (December 2014)
  • Only 22% of brands clearly show a product mentioned in their TV ad on their website homepage. (December 2014)
  • Out of the 5,000 most popular channels on YouTube just 74 are brands. (November 2014)
  • Audi, Peugeot and Volkswagen top performing auto brands on mobile. (October 2014)
  • 2014 colour trends are influencing ads, in North America top trending colours are green and blue, green is also popular in parts of Europe,  in Africa it was reds and oranges. (October 2014)
  • Deloitte’s annual Christmas survey last year showed Europeans no longer wait until early December to start shopping; nearly half (40 per cent) of all shoppers start their searches early and purchases sky rocket from October. (October 2014)
  • Apple is the top storytelling brand in the UK according to AESOP’s Brand Storytelling Report. (July 2014)
  • Google is the most valuable brand in the US followed by Apple and IBM. (May 2014)
  • A survey of Britain’s most trusted non-charity brands has named the AA, Post Office, Boots and Google as the companies we are most likely to feel at ease with. (April 2014)
  • Top UK brands are the BBC iPlayer, followed by John Lewis, Samsung, Aldi and Dyson. (January 2014)
  • Top US brands, Amazon takes the top spot, followed by Ford, Subway, History Channel and Lowe’s. (January 2014)
  • KLM tops league table of most popular travel brands on social. (January 2014)
  • Amazon is the most liked tech brand among 16-34 year olds (June 2013)
  • Apple is the most valuable brand, worth $185 billion (May 2013)
  • More than two-thirds (70%) of US consumers trust brand and product recommendations from their friends and family (March 2013)
  • 30% of top brands have dedicated Twitter feeds for customer service (March 2013)

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