Digital Healthcare statistics – top ten facts

Digital healthcare statistics continually change as new research and insights are revealed almost daily. Digital healthcare facts and figures can be most beneficial to track trends and support healthcare marketing campaigns. We’ve summarised our most recently sourced statistics about digital healthcare.

digital healthcare statistics

Here’s our top ten digital healthcare statistics

1. Apps in doctor’s practice – Health Research Institute (HRI) at PwC found over the next five years, 86% of clinicians believe that mobile apps will play a major role in a doctor’s practice

2. Monitor vital signs – Health Research Institute (HRI) at PwC revealed 52% of US clinicians are comfortable with mobile apps and devices to monitor vital signs.

3. Data security – Health Research Institute (HRI) at PwC also found 68% of those surveyed were concerned about the security of data stored in smartphone health apps.

4. e-Health market – e-Health is the fastest growing segment, worth an estimated 20 billion euro equal to 2% of all health expenditure in the EU.

5. Telehealth visits – nearly two-thirds of adults (64%) at least occasionally choose telehealth visits to replace in-person exams for minor follow-ups

6. Data access – An online survey of US adults found 78% of consumers who use wearables more than once a month feel it is useful for their doctor to have access to that information.

7. Healthcare provider apps – the 2015 HIMSS Mobile Technology survey found nearly a third of healthcare providers offer organisation-specific apps for their patients and another 30% are in the process of developing one.

8. Patient outcomes – almost all of the participants in a recent study found home-based mHealth boosts outcomes for heart failure patients and they were more connected with their healthcare providers.

9. Digital demographics – Xerox found 43% of millennials (18 to 34 years old) prefer to access patient portals via smartphones, 70% of Boomers ( 55 to 64 year olds) would use the portals to schedule appointments.

10. Mobile healthcare market – The mobile healthcare market is set to reach $58.8 billion by the end of 2020.

Digital Healthcare marketers have an opportunity to create more focused online and mobile campaigns if their strategies are evidence based. Why not share your digital healthcare statistics by leaving a comment below or on Twitter.

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