Video marketing statistics – top trends and predictions

If you need convincing that video should be part of your campaign, take a look at these video marketing statistics. The growth of visual content is increasingly growing in importance and by 2019, video will account for 80% of all consumer internet traffic, according to Cisco. By 2019 video-on-demand traffic alone will have almost trebled.

video marketing statistics

video marketing statistics

Video marketing statistics

1. Viewers viewing time – Wistia found 59% of viewers will watch a video to completion that is less than one minute.

2. Mobile viewers – Invodo maintain 92% of mobile video viewers share videos with others and YouTube say mobile makes up almost 40% of global watch time, plus Cisco predicts traffic from wireless and mobile devices will rise to 66% in 2019.

3. Customer conversion – 70% of marketing professionals report that video converts better than any other medium and with 192 million Americans (November 2014) watching online content on their desktops it’s no surprise.

4. Email and video – Forrester found when video is included in an email, the click-through rate increased by 200% – 300% so it’s a valuable channel for integrated marketing campaigns.

5. Website integration – Mist Media claim the average internet user spends 88% more time on a website with video, so build it on to your home page and key landing pages.

6. Hours viewing – according to YouTube 300 hours of video are uploaded to the channel every minute and in 2014 video content accounted for 64% of all the world’s internet traffic.

7. Purchase power – comScore claims that 64% of consumers are more likely to buy a product after watching a video about it which is probably why Nielsen found 64% of marketers expect video to dominate their strategies in the near future.

8. Website visits – comScrore state visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos and ReelSEO reveals using video on landing pages can increase conversion by 80%.

9. Social media sharing – Facebook users are posting 75% more videos than last year (Adage, January 2015) and Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets.

10. Value of video – according to Dr. James McQuivey from Forrester 1.8 million words equates to the value of one minute of video.

Incredibly, Cisco predicts it will take an individual over 5 million years to watch the amount of video that will cross the network in a single month in 2019.

These video marketing statistics should give you plenty to consider why you might need video in your marketing toolkit for 2015. Why not share your views on these video marketing statistics on Twitter.

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